Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Glamazons 1O1

Glamazons + Fashion Fnatics = GG WP

Kevin Pham

on 21 January 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Glamazons 1O1

Glamazon Profile! Who are they ? › Divas and Preppies
› Dripped with designer labels and princess attitude, especially the guys
› Up to date with fashion magazines and materials
› Everyday is their catwalk opportunity Wealthy <
designer clothes <
Into brand names <
And music on the radio <
Major consumers of society < Gender: Both males and females
Geographic: North Shore and at the University of Sydney
Age: 18-25
Nationality: Australian
Personality: Glamorous, egotistical & spoilt
Lifestyle: Extremely wealthy and always socialising
Occupation: Student Product/Service Idea & It's JUSTIFICATION we call it ... Fashion Fnatics Fashion Trends Fashion advices and tips Celebrity Fashion Social Network Plays your favourite music For both females and males Ideally Glamorous .. > Fashion Fnatics comprises of all elements

> Features, functions and social networking all based on fashion materials

> Music player that plays the lastest songs Macro-Environments Demographic Economic Technological Cultural Negative: > the name may give consumers the perception that it's a female based application
> Fashion Fnatics as a brand name may potentially drive our male audience away Positive > Glamazons are characterised as WEALTHY
> Therefore, buying process is shorten
> Price is inelastic, thus changes will have little impact > World Wide Web allows consumers to make easy comparisons
> Technological environment provides easy entry for competitors
> Long term success will be hard to achieve if introduction stage is not played correctly NEGATIVE POSiTiVE > incorporation of a social networking system
> staying up to date with the rapid technological environment POSITIVES > Characteristically, Glamazons will not hesitate to pay for whatever BENEFITS them
> Fashion Fnatics is positioned highly against competitors - ABSOLUTELY appealing to Glamazons who search for superiority
> Positive reviews in the introduction stage will attract DEFINITELY Glamazons InDirect & Direct inDirect competitors include: > Instyle Magazine > Fashion Trend Magazines > Vogue Magazines > Facebook > Tumblr - Blogging > Instagram - photo sharing High High Low Functions and Features Dynamic Technological Environment Fashion Fnatics Product Position Map ` Marketing MIX PRODUCT PLACE PEOPLE PROCESS PROMOTION PRICE 3 levels of Product Core:
> Fashion News
> Clothing trends
> Tips & advices
> Celebrity fashion Actual:
> Photo sharing
> Messenger network
> Music player Augmentation:
> Dynamic Technological environment
> Responsive to changes Subscription fee has 4 options of payment: $1.99 - 30 Days $4.99 - 90 Days $8.99 - 180 Days $15.99 - 1 year Friendly admins at your command: > Responsive towards feedback & complaints > Users change the environment of Fashion Fnatics > Users are able to interact with admins simultaneously Fashion Fnatics' Distribution AVAILABLE ON ALL SMARTPHONE PLATFORMS! Above the line Below the line > Flyers > Magazines > Newspapers > Internet > Email IMC: Personal Selling Direct Marketing Sales Promotion QR bar-code Fashion Fnatics' is made User-friendly > easy to submit a complaint > feedback process is simple as 123 > Admin's are reliably responsive > feedback is encouraged in order to create a better environment :> THE GLAMAZONS & Fashion FNatics References: http://stuffpoint.com/gossip-girl/image/79274-gossip-girl-gossip-girl.jpg
.http://www.youtube.com/ watch?v=dJU_l401BQ4 QUESTIONS TIME!! YAY ^^ "It's not just a bag, it's PRADA"
Full transcript