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Transcript of OLYMPUS GYM
Provide strategies & training programs to bring for customer the beauty & confidence
II. Services of Olympus Gym
III. SWOT Analysis
> Lecturer: Mrs. Nhu
Pham Ngoc Dai Cac
Le Thi Hoang Oanh
Le Vinh Kha
Lam Son Trong Quan
Become the Best Gym in Vietnam in 2015
For fitness and Health:
An experienced and well-trained staff
Equipment more modern than Cali or Phuc Thinh fitness.
Flexible operating hours
Spacious and airy, create new-feelings make more comfortable.
More services which satisfy to demand of customer
High space rent
Olympus gym is low in staff that can be problem in providing service to a large pool of members
Lack of money sources
Health care club market is rapidly growing
Increasing heart and obesity disease are causing people to pay importance to exercise and health care activities.
People are getting use to have gym and health clubs in their daily routine of life.
Technology is more and more develop -> Create many equipment to supply customer demand.
Recession and economic downturn can slow down the growth of health clubs.
More competitors in the Gym market
IV. MARKETING MIX (4Ps)
Health care and fitness services – Basic products:
- Light exercises: cycling, indoor jog,...
- Heavy exercises: boxing, do weight-lifting,…
Beauty care – Expected products:
- Yoga class
- Massage: foot, body, face…
- Sauna (for Health & Fitness + Massage+ Yoga members)
- Diet programs ( exercise schedule + special menu + daily calories’ monitor)
Yoga: 3 classes/ week – 1.5 hours/ class
Website, social network
Advertising on magazine
Thanks for your attention
New fitness so lack of customer's trust. Cannot compare with Cali ,Phuc Thinh or Lan Anh fitness.
Monthly Half year 1 year
Developing urban areas
High income households
Ideal location in space
Lack of competitors
Large area and fresh air
VI. Competitive Advantage:
If customers register for a period of 1 year, there will be 2 options:
- Can get free massage ticket within 3 times
- Give a specialized accessory kit for the gym about 1,000,000VND
Low price but the quality is assured
Apply VIP card with discount to 10% for all the services in next class
cafeteria & canteen
functional foods & fitness milk store
Other incentives for customers
Free trial day
Associated with Nike, Adidas, etc; bring discount to our members when purchase these brand's products
Periodic health checks for customers to give best advise for all customer
V. Marketing Plan
Facebook: Create event and invites the customers to participate the opening event to introduce about Olympus Gym & our services.
Website: information about all services of Olympus Gym and opportunities of jobs.
Magazines: Introduce, advertise for our discount program; vouchers for who buy these magazines.
Posters: youth palace of culture, supermarkets and plaza departments.
Identify potential members and training them to attending to contests such as: Olympic, …
Special annual event:
Create “Best Body” contest between Olympus Gym’s members and other Gyms.
->The winner will receive the VIP (5-10% decrease) during the next participation.
VII. Financial Plan
First three months:
Open at 5 A.M
Close at 11 P.M