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CAMPAÑA DE SOSTENIMIENTO

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by

luis diaz

on 7 October 2014

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Transcript of CAMPAÑA DE SOSTENIMIENTO

¿QUÉ ES UNA CAMPAÑA DE SOSTENIMIENTO?
Acompaña la vida normal de un producto cuando éste se mantiene en los niveles esperados; soporta su posicionamiento estable en medio de los cambios normales del mercado.

Para tener mayor eficacia, debe conservar características de las campañas de expectativa y lanzamiento, que sirvan de refuerzo al receptor para confirmar o reformar leve o gradualmente lo ya asimilado sobre el producto.
CUÑA DAVIVIENDA
BAVARIA
COMERCIAL ALBERTO VO5
CAMPAÑA DE SOSTENIMIENTO
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