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Transcript of Coca-Cola Canada
Suggestions for Improvement
- John Brock, Chairman and CEO of Coca-Cola enterprises.
is issued annually.
World's largest beverage manufacturing and distributing organization.
The Bottle Bill
Though they don't often call them 'bottle bills' in Canada, many provinces and territories have deposits on beverage containers.
Our suggestion for Coca-Cola enterprises would be to create greenhouses that can produce a sustainable source of agricultural materiels grown locally. This would have multiple positive outcomes:
Multinational company that offers divers brands. Including soft drinks, fruit juices, sports drinks, energy drinks, and most recently a brand of milk products.
Coca-Cola company sells 1.9 billion servings a day globally.
Popularity in certain countries such as Canada leads to huge manufacturing, processing and distributing plants.
Operates in all ten provinces and employs 6,300 people in more than 50 facilities.
In 1906, the first Canadian-made Coca-Cola bottles came off the production line in Toronto.
Since then Coca-Cola has built 7 production facilities across Canada having major impacts on surrounding communities/economy's .
"Sustainability is not a destination, it's a journey."
Sustainability is a domain which can constantly be improved. However, there's no time to wait when it comes to starting as it has proven much more difficult to achieve sustainability than originally thought. These are some of our suggestions.
sustainable usage and management of;
Sourcing of agricultural ingredients
The Coca-Cola company provides a report in accordance to the GRI G4 guidelines.
Global Reporting Initiative :
Coca Cola Company hires independent accountants to perform review-level assurance on the following indicators each year to ensure data being reported is accurate.
Water use ratio, PlantBottle™ packaging, lost-time incident rate, front-of-pack labeling compliance, and greenhouse gas emissions related to manufacturing and distribution.
Anual Data Reported :
Meets the requirements of The United Nations Global Compact Communication on Progress because of their sustainability improvements .
Coca-Cola's report also refers to CEO Water Mandate in its operations (Water use and Efficiency) Designed to assist companies in the development, implementation and disclosure of water sustainability policies and practices.
of Coke's Sustainability Plan
Upper-right band = Topics with most current or potential impact on the Coca-Cola system from the perspectives of both the Coca-Cola system (internal) and external stakeholders including; investors, employees, customers and suppliers.
Importance of Sustainability
Coca-Cola has recently launched one of their most successful marketing campaigns in years.
The campaign started internally between employees as a workplace social experiment to find the co-worker whose name was on their can.
Employees then became brand ambassadors promoting the new campaign in communities.
Taking internal Communications to an External Campaign and it Worked !
The "Share a Coke with a friend" campaign has had major success rates in Canada. In three months there was a 5% increase in the amount of people drinking Coke.
Not to mention the unavoidable Coke product pictures being posted by consumers all over social media.
Coca-Cola enterprises understand that sustainability is not something that can be achieved easily and quickly. That's why they're constantly improving their methods of production, disposal of waste, water efficiency and recycling.
Water Efficiency Goal
Producing large carbon footprints that require sustainability plans as an effort to reduce their impacts on the environment and the surrounding communities.
108 years in Canada
Stakeholder documents were analyzed and interviews were conducted to prioritize stakeholders perspective on Coca-Cola's sustainability issues.
Coke identified more than 100 environmental and social topics of potential relevance by reviewing sustainability reporting standards and areas of focus in previous sustainability reports.
Internal feedback was sought from executives across the Company to confirm the final topics list.
Coke reviewed internal source documents for input on relative prioritization and conducted interviews with key executives.
Last year Coca-Cola Enterprises have set in motion the Sustainable Agriculture Guiding Principles (SAGP) to ensure that their ingredients suppliers are meeting their sustainability requirements.
Coke provides coverage of their
to give a broader view of the impacts of their business as a whole.
From organic ingredients to bottled pop on the shelves of your local grocery store.
Coca-Cola Company thrives to be a responsible citizen that makes a difference by helping build and support sustainable communities.
Reduce Water Use /L of product.
Develop more Eco-friendly packaging.
Attain a sustainable sugar source (SAGP)
Coca-cola has been successful in developing 100% recyclable cans and bottles as well as going above and beyond by creating the plant bottle.
By doing so Coca-cola has set the standard high when it comes to PET bottles with the hopes that others will follow.
Coca-cola enterprises can't do it alone and that's why they're at the point where they need the public's help.
using the brand to educate
recycling information on packaging
Second life campaign
Reduce general waste produced + Send no direct waste from manufacturing plants to landfills.
Encouraging consumer recycling.
Using less energy + Reducing Carbon Footprint.
Being knowledgeable about water sources and usage.
Founding partner of the Water Footprint Network.
The Company takes into account the UN Millennium Development Goals.
Importance to Sustainability Plan
Our suggestion would be for the Coca-Cola enterprise to start supporting the bottle bill instead of opposing it.
Working with the bill will be a lot easier than fighting it and will also help get us moving towards progress.
Motivate consumers to recycle more
By 2020, safely return to communities and nature an amount of water equal to what we use in our finished beverages and their production.
Having successfully surpassed their original goal set in 2004 to reduce water use by 20% by 2012, they set themselves a
By 2020, improve water efficiency in manufacturing operations by 25 %.
They would be reducing shipping distance in turn reducing carbon emissions and fuel consumption.
Create a source of local employment
World Resources Institute
* World Wildlife Fund
* Carbon Trust
* Carbon Disclosure Project
* Waste and Resources Action Programme (WRAP)
* Beverage Industry Environment Roundtable (BIER)
* International Business Leaders Forum (IBLF)
Stakeholders and Partners include:
250 community water partnerships in 70 countries.
Nearly 80% of the company's operating income comes from its businesses outside the United States.
Coca-Cola's 2013-14 Sustainability Report.