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Unplugged Music Magazine - Evaluation

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by

Tom Elsworth

on 29 May 2013

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Transcript of Unplugged Music Magazine - Evaluation

Unplugged Music Magazine The Home of Pure Music In what ways does Unplugged Magazine use, develop or challenge forms and conventions of a 'real' music magazine? How does your magazine represent social groups? What kind of media institution might distribute your magazine, and why? Who would be your audience for your magazine? How did you attract/address your audience? What have you learned about technologies form this project? Looking back to your prelimenary Production, what do you feel you have learnt in the progression to making the Foundation Portfolio? Rhinegold is one of the leading UK publishers for music and the performing arts. We produce specialist magazines for the music industry including Classical Music, Opera Now, Music Teacher, International Piano and Choir & Organ. At Future we base everything we do around clusters of like-minded individuals who are passionate about their interests. From video games to film, from cycling to music-making, we provide magazines, websites and events that inform, entertain and unite these communities. We share the same passions as our consumers. This publishing firm could be a possible institution to consider, as they are acoustically orientated, which would tie in with my genre Future Media would be the institution of choice for distributing Unplugged Magazine. This company specializes in specific interests, the one in concern being acoustic music. The fact that they aim to advertise through different media conventions is appealing as it allows the magazine to be recieved by a far wider audience. Recording all my progress through the use of a Wordpress blog really helped in keeping my work organised and dated. The ability to upload anything I needed and being able to recieve comments from teachers made the whole process very user friendly, with a big plus of not having to print out every single bit of work. I used Microsoft Word to write out any text that was included in my work I used Google images for my reseach into existing Music magazine pages I used Paint for the editing of my analysis pages This is the site from which I downloaded the neccesary fonts for my magazine Column inch on the left hand side, with individual headings Logo of Unplugged Magazine, promoting brand indentity. This logo is placed throughout the pages of the magazine Bar code, giving an effect of realism to the cover, giving the impression that this magazine could actually be sold One dominant figure as the main cover image, with a callout below to entice the reader to want to read the full article inside A website is provided, giving Unplugged magazine more than one media outlet, being able to appeal to a wider audience. A "puff" has been included, a device that is replicated on many professional front covers The contents are split into categoires, the features and the regulars, for ease of reading, and giving the magazine a sense of regularity A subscription offer is present, much like real magazines A smaller image of the front cover creates cohesion bewteen the two pages Issue number and date are present, a neccesary element to any magazine contents page Unplugged magazine has its own editorial note, givng a personal connection between the reader and creators of the magazine, in giving a face to a company. Page numbers and a header bar at the top help the reader to locate themselves within the magazine, in connection with the contents page A main heading, themed along the lines of poker, much as the rest of the page. It is quite enigmatic, it doesnt simply just describe the article, it is pragmatically comprehendible Be it the main image is not usual of music magazine, as it has been altered to suit a theme and create interest, this may challenge magazine conventions. However it ties in with the article and heading, and is unique: therefore working in this context A callout from the article is placed to create diversity within the chunk of text, acting as a break, and a hook for glancing readers I have tried to create a gender neutral magazine, with no obvious sterotypical boy or girl colours being used. A dominant earthy, natural colour scheme is present throughout, which may deter fans of electronic music, as louder, vibrant colours may appeal to them more. However in including a variety of well-known bands (Arctic Monkeys, Coldplay, The Strokes...), I am able to appeal to their very wide fan bases. Also with Indie/Acoustic music become ever more popular in the charts, I feel Unplugged magazine may coincide with this upcoming genre. I feel Unplugged magazine could have a wide audience, as it has been created to neither be gender or age specific. As mentioned earlier, this magazine hasn't been created with fans of electronic music in mind, but rather fans of the acoustic sound. The audience of people who attend festivals, and follow indie bands are also a key audience to this magazine. People who are interested in something a bit different from the charts, a magazine that features the regular bands, shown in a new light, will enjoy Unplugged magazine. The key audience will be mainly fans of acoustic guitar, who enjoy listening to indie music and following some of the more acoustically orientated bands in the charts. Looking from my initial Student magazine to my completed music magazine, straight away I notice that my ability to fill space and create a busy effect has greatly improved. I have become much better at layering elements, and my colour schemes have become much less garish, instead opting for a more subtle colour palette. My Photoshop skills have vastly improved, with my use of experimental photo effects and design elements such as the logo, "puff" and trademark ripped paper effect that I have used throughout Unplugged magazine. In terms of myself, I feel during the transition between prelimenary and actual production, I have learnt to manage my work time better, making the most from my time available on photoshop. I also feel that between the two projects, there is a noticeable difference in the amount I knew about music magazine conventions, a subject in which I feel I know a fair bit now I used PowerPoint to create the initial magazine analysis and proposal I obviously used the website Prezi to create this presentation Adobe Photoshop was the main piece of software that I needed to get to grips during the project. It took some time to work its potential, and I ended up using it for every part of the design process. I used it to create my logo, edit my images, create elements (banners, text boxes...) and for my front cover and contents page, used it as the canvas on which I layered all the components. I could then upload all this work in JPEG form straight onto my Wordpress blog, which was amazingly useful Adobe InDesign was the canvas software for my double page spread. It was useful in the fact that it gave me guidelines to work with, however the fact that I had to create everything on Photoshop first was time consuming and frustrating at times (If something was not the exact shape I wanted after placing it with other elements, I would have to create it again and re-upload it...). But it was good to get a chance to use this professional software, and to test my skills (and patience!). I aimed to attract my audience using a number of devices. Firstly, the offers and promotions for Unplugged magazine were designed to make the magazine as appealing as it could be for potential buyers. As mentioned before, including well known bands would appeal to a wide spectrum of music fans, and also the colour scheme would not stereotype either males or females. Use of the word "exclusive" acts as a hook for readers, and the fact that popular events are also mentioned (Glastonbury, the Olympics) may spark an interest. Furthermore, the editing of the front cover image is not your stereotypical photo, giving the magazine a certain unique quality, in addition with the themed double page spread.
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