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Welcome to the 99% Campaign

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99% Campaign

on 28 May 2015

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Transcript of Welcome to the 99% Campaign

Welcome to the 99% Campaign
Doing your research
What is the 99% Campaign
2 year youth-led project - connecting young voices to policy-making, dispelling negative stereotypes of young people in the media
The campaign was born in the aftermath of the riots; 12 years experience of youth research
99% Campaign blog acts as a platform for us to express our views, debate issues that we feel strongly about

Cover of the December 25, 2006 issue. Grey area is a reflective mirror surface.
Blogging ideas
Blogging at its best
Citizen journalism:
"A form of alternative media, presents a “radical challenge to the mainstream media."; accuracy/shouting chambers?

What makes a good blog?
Blogging styles:
Public Stoning http://www.policymic.com/articles/68431/women-around-the-world-are-being-stoned-to-death-do-you-know-the-facts
Living with Autism http://www.huffingtonpost.co.uk/rori-donaghy/autism-living-with_b_3043984.html
What makes a bad blog?
Rough guide
300-500 word
for blog pieces is usually the rule of thumb
All pictures are Creative Commons licensed then you can use them.
Wikimedia Commons:
always makes your argument stronger example: "More than 950,000 young people are unemployed in the UK."
reate a survey on Facebook:

Afrah Nasser: @Afrahnasser (16,655 followers)

Blogger, freelance writer from Yemen, living in Gothenburg & co-founder of the @YemeniSalon in Stockholm. Grad student in Communication
Yemen/Sweden · afrahnasser.blogspot.se

Self exiled, writes on women's rights, democracy, and politics of Yemen. In April 2011, her blog has been featured as one of the 10 must-read blogs from the Middle East by CNN.com.

‘Where are all the people who want peace?’ I bellowed to a room filled with decision-makers and heads of international organisations."
Conflict resolution through culture, October 27, 2010

Over to you...
Pitch a blog topic
Group up - apply the 3 methods of
social media
Pick from a choice of youth related topics
Think about your research materials, your argument
Develop a blog narrative; present your argument
How would you promote via social media?
Think of a 140 character tweet to draw in the punters
Key areas for Campaigning
Things to keep in mind...
Think of your own bias

Think of the counter argument - prepare for the

Think of different positions when you research

Policy Developments
Politics Home: http://www.politicshome.com/
Parliamentary business (HOC/HOL): http://www.parliament.uk/business/
Youth Parliament: www.ukyouthparliament.org.uk
British Youth Council: http://www.byc.org.uk/
European Commission: http://ec.europa.eu/social/home.jsp?langId=en
European Youth in Action: http://ec.europa.eu/youth/youth-in-action-programme/programme-priorities_en.htm
OECD: http://www.oecd.org/

Advocacy & research organisations
Policy Exchange ( David Cameron’s favourite think thank): http://www.policyexchange.org.uk/
LSE Blogs: http://blogs.lse.ac.uk/
Human Rights Watch: http://www.hrw.org/
Fabian Society (associated with Labour): http://www.fabians.org.uk/
Joseph Rowntree Foundation: http://data.jrf.org.uk/data/attainment-age-16-england-local-authority/
Victim Support: http://www.victimsupport.org.uk/

99% Campaign: 99percentblog.org
Huffington Post Students: http://www.huffingtonpost.co.uk/news/students/
Huffington Post UK : http://www.huffingtonpost.co.uk/
Guardian Blogging Students: http://www.theguardian.com/education/series/blogging-students
Shout Out-UK: http://www.shoutoutuk.org
BBC: http://www.bbc.co.uk/news/
Politics Home: http://www.politicshome.com/
The Economist: http://www.economist.com/

Social media
1.09 million young people (aged from 16 to 24) in Not in Education, Employment or Training (NEET), in December 2012, accounting for 15.1% (ONS report findings)

YP participate in voting at only 60 per cent of the rate of the general population (compared to a European average of 86 per cent). Linked to a toxic mixture of high numbers of NEETs, low social mobility and large socio-economic inequalities

Why does campaigning matter?
Who is your audience, what online tools do they use?

What is your objective, to amplify your voice or to call for social change?

How will you measure success?

What do you want to achieve?
Youth unemployment
Mental health issues
Hate crime
Gang violence
Arab springs
Instagram Photo set


Social media

Over to you...
What youth issues demand our attention?

What blogs do you want to write about?
Blog themes on music, gang violence, education, youth unemployment...

How can we use social media to engage young people?

What media platforms are out there; what MPs have an interest in young people?
Campaign Strategy
Facebook - 99% Campaign page
Twitter and Instagram:

Full transcript