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Does color affect perception of taste?

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by

Amber Foust

on 1 October 2013

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Transcript of Does color affect perception of taste?

Does color affect perception of taste?
Equipment/Procedure:
Equipment:
-Plain Vanilla Cake Mix
-Red, Blue, Yellow, Green food dye
-Miniature cupcake pan
-People to survey

Procedure:
-Divide cake batter into five different bowls
-Mix in food dye to each one to make it pink, brown, purple, green, and leave one empty
-Pour into muffin pan and bake
Survey Method:
I used the survey method to conduct my experiment. I gave each of my subjects a bag of miniature muffins, each with a pink, brown and plain muffin, and held on to the purple and green muffins. I asked them to eat each one and tell me what the flavor was. After they had responded to the "normal" colors, I gave them the "strange" colors and asked them what flavor they were.
Conclusion:
Based on my results, I can conclude that color does affect what you perceive in taste. Although all of the cupcakes were plain vanilla flavored, most of the time the subjects thought they were tasting the flavor they thought would match the color, even in obscure colors that are not normally food colors like purple and green.
Why does this happen?
Your brain sees the pink colored cupcake, and based on past experiences your brain is expecting the cupcake to taste like strawberry. Then when you eat the cupcake, since you are already expecting strawberry this is what you think you taste.

So what do you think? Can you be fooled?
Results:
Color
Pink

Brown

Plain

Purple

Green
Subject 1
Strawberry

Chocolate

Vanilla

Blueberry

Lemon
Subject 2
Strawberry

Strawberry

Vanilla

Ube

Lemon
Subject 3
Strawberry

Chocolate

Vanilla

Blueberry

Watermelon
Subject 4
Strawberry

Chocolate

Vanilla

Ube

Lime
Full transcript