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The Art of Instagram "Visual Storytelling"
Transcript of The Art of Instagram "Visual Storytelling"
Jim Anderson, CFRE
Avoid Digital Zoom
Avoid Wind & Noise
Don't Post Unflattering Content
Shoot fast if you have to catch a moment
But choose your most effective photos to post
Frame your shot using Rule of Thirds
Watch your horizon
Keep elbows close to body
Dynamic Images suggest action
Average attention span is 8 seconds
1 second less than a goldfish
54% have posted original photos or video
63% of posts include visual content
94% More views with relevant Content
150% more retweets with visuals
Eye-catching, creative photography
Embedded into a post or shared directly to social media
Images of your work or process
I Need A
Understand the importance of Visual Storytelling
Explore the power of visual emotional impact
Evaluate effective Visual Storytelling
Compare different types of visual content
60-90% of Face to Face Communication
Expresses deep meaning without "Language"
Includes "Body Language"
Focuses on Feelings
Signals State of Relationships
Always communicates whether intentional or not
Frames our words: Qualifies, Complements
Positive or Negative
Negotiates Status or Influence
Work or Family
Friends or "Boss"
Semantic - Pragmatic
Types of Nonverbal Communication
Kinesics: Face & Body
The face tells how someone feels.
The Body demonstrates intensity
Greater distance - More formal, less familiarity
Light touch by male of female
Different cultures, different taboos
More on time with person of higher status
How quickly to return phone call or e-mail
What is expected outcome?
Personal belongings, Claim Space
Paralinguistics: Vocal Cues
NOT the words
Includes: speed, tone, pitch, volume, pauses, monotony, variety, etc.
Eyes are particularly Important
Higher status people and men spread out more encroach on others more
We are kept waiting in a doctor’s office
Clothing, jewelry, makeup
Meaning communicated through voice
Importance of the Eyes
“It’s your turn.”
Desire for feedback
We look more at:
People we like - Higher status people.
Mob At The Gates
Rot At The Top
1. Anyone can participate.
2. Very simple rules to the "challenge"
3. Short time to complete challenge
4. Perfect time of year
5. Strong, focused, vocal core base linked to a larger vocal base
6. Simple, but descriptive hashtags
7. The "social currency" element
8. Small expectations from the start