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The Art of Instagram "Visual Storytelling"

A picture is worth a thousand words? Maybe, if it's the "right" picture. Your visual content on your website, Instagram, Facebook, Snapchat or Twitter has the ability to instantly convert audiences to activists when done right.

GoalBusters Consulting

on 6 September 2018

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Transcript of The Art of Instagram "Visual Storytelling"

The Art of Instagram
Jim Anderson, CFRE
Avoid Digital Zoom

Avoid Wind & Noise

Don't Post Unflattering Content

Shoot fast if you have to catch a moment

But choose your most effective photos to post

Frame your shot using Rule of Thirds

Watch your horizon

Keep elbows close to body

Dynamic Images suggest action
@GoalBustersJim @goalbusters
Fundraising Resources
Thank You!
Visual Storytelling
Average attention span is 8 seconds
1 second less than a goldfish
54% have posted original photos or video

63% of posts include visual content

94% More views with relevant Content

150% more retweets with visuals

Eye-catching, creative photography

Embedded into a post or shared directly to social media

Images of your work or process
Snap Decisions
I Need A
You've been...
What Would
You Do?
Battlefield Decision

Understand the importance of Visual Storytelling
Explore the power of visual emotional impact
Evaluate effective Visual Storytelling
Compare different types of visual content
Nonverbal Communication
60-90% of Face to Face Communication
Expresses deep meaning without "Language"
Includes "Body Language"
Focuses on Feelings
Signals State of Relationships
Always communicates whether intentional or not
Frames our words: Qualifies, Complements
OR Contradicts
Nonverbal Communication
Relationship Language
Gauges "Liking"
Positive or Negative
Nonverbal Communication
Asserts Dominance
Negotiates Status or Influence
Highly Contextual
Work or Family
Friends or "Boss"
Nonverbal Communication
Semantic - Pragmatic
Types of Nonverbal Communication
Kinesics: Face & Body
Proxemics: Space
Haptics: Touch
Chronemics: Time
The face tells how someone feels.

The Body demonstrates intensity
Greater distance - More formal, less familiarity
“Rule” governed
Light touch by male of female
Physically harassing?
Different cultures, different taboos
Culture bound
More on time with person of higher status
How quickly to return phone call or e-mail
What is expected outcome?
Objectics: Stuff
Establishes Identity
Personal belongings, Claim Space
Paralinguistics: Vocal Cues
NOT the words
Includes: speed, tone, pitch, volume, pauses, monotony, variety, etc.

Eyes are particularly Important
Higher status people and men spread out more encroach on others more
We are kept waiting in a doctor’s office
Clothing, jewelry, makeup
Meaning communicated through voice
Importance of the Eyes
“It’s your turn.”
Desire for feedback
We look more at:
People we like - Higher status people.
Mob At The Gates
Benevolent Community
Rot At The Top

Triumphant Individual
Benevolent Community
1. Anyone can participate.
2. Very simple rules to the "challenge"
3. Short time to complete challenge
4. Perfect time of year
5. Strong, focused, vocal core base linked to a larger vocal base
6. Simple, but descriptive hashtags
7. The "social currency" element
8. Small expectations from the start
Oh Really?
Full transcript