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Comunication and Marketing Strategic Plan

Project: Cherrypop Frozen Yogurt Bar
by

Tomás Jiménez

on 12 June 2010

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Transcript of Comunication and Marketing Strategic Plan

Comunication & Marketing Strategic Plan The bussines is based ... in one IDEA FROZEN YOGURT THE ACTUAL ORGANIZATION CHART SWOT ANALYSIS
STRENGTH
New product in the spanish market

WEAKNESS
Product easily imitable

OPPORTUNITY
New market to fill

THREAT
Growing competence STRATEGIG
VIEW: THE PRODUCT NEEDS AN
INTANGIBLE
DIFFERENCE BUSSINES STRATEGY Positioning the brand
around
POP MUSIC
CORE TARGET
Spanish Youth People
(almost from Madrid)

Mass media
Online media WHAT'S THE
DEAL? Create a brand image asociate with Music.
Aknowledge of the Brand.
Positioning the shop as a enterntainent place to go.
Achieve positive influences around the product choice.
Cherrypop Frozen Yogurt
Bar
PLAN OF ACTION
1 YEAR CREATE A
BRAND
IDENTITY aplicaciones gráficas aplicacion en vestuario ONLINE MARKETING Página web y blog
Creación de página de marca en Facebook
Creación de un canal Youtube
Creación de un perfil en Twitter. Presentación Medios
Fiesta Inauguración
"Espacio Música" BELOW THE LINE &
PUBLIC RELATIONS (ABSTRACT) SPECIAL CAMPAINGS Noviembre: Premios MTV
Diciembre: Cherry-Christmas TIMING: ANUAL TIMING: 1 YEAR TIMING: NOVIEMBRE Y DICIEMBRE EXECUTION:
THE NEW CREW FOCUS GROUP
QUICK INTERVIEWS
ONLINE METRICS
STATS TOOLS
CLIPPING Y ALERTS HOW TO KNOW
THE GOALS? Comunication and Marketing
Community Manager
Press Manager ANNUAL BUDGET 104.000€ Includes internal costs and the implementation of the communication department. Also includes
Corporate Social Responsibility
Committee Crisis Plan
CONCLUSIONS UNIQUENESS "Well how many of the ways in which it is said, so many
the meanings of being."
ARISTOTLE "Rhetoric" s.IVa.c.
CHERRY POP Tomas Jiménez Chacón
Expert in Comunication for Bussines and Entrerprises
UCM, University of Madrid
Comunication & Marketing Strategic Plan
Cherrypop Frozen Yogurt
Bar
Tomas Jiménez Chacón
Expert in Comunication for Bussines and Entrerprises
UCM, University of Madrid
Please contact:
tomijimenez@gmail.com
+34 635017577
Full transcript