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Test Prezi_GLP

Andy Van Laer

on 18 February 2010

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Transcript of Prezi_GLP

Double click anywhere & add an idea KEY SUCCES FACTORS quality price differentiation marketing Green buildings appeal to a specific market segment of customers. It is therefore essential to implement a marketing strategy that targets those segments properly. Traditional marketing channels can work counterproductive when trying to reach those potential buyers. The integration of the development and marketing processes are part of the Green Living Project.
Slowly more developers will start thinking about integrating "green" features in their offerings most of them related to a slight improvement in energy efficiency. But those products do not create enough differentiation and they are basically more of the same. Only when designing a building that is substantially different, is it possible to create a brand as a developer and stand out. The Green Living Building has been designed to be different and to stand out by not taking the building code as a reference but by designing towards optimal solutions that balance cost and sustainable objectives.
location The success of any development depends on the location. Given current market demographics, most successful projects are located in urban core areas. Especially the @22 area is an interesting location due to the presence of knowledge workers and the future evolution of the area.
All building projects have budgets and all building projects are complex. The green building is even more complex and requires the integration of many different aspects of building design: creative programming, appropriate siting, orientation for solar and wind access, quality envelope design, intelligent systems selection, careful clustering of uses, attention to detailing and selection of materials.
To manage this process and assure a high level of quality a quality control process is applied from the beginning of the design process until the end of construction and even beyond during the occupation of the building. An extensive commissioning protocol is applied to ensure that the building works as it has been designed. This process not only includes testing, adjusting, and balancing (TAB) of all electrical end mechanical systems but also includes building envelope, heating, cooling, ventilation, including automation systems and controls, electrical, plumbing and additional specialty equipment and systems.
The application of the LEED methodology is an enhanced quality control of the project.
When offering a green building, customers are willing to pay a premium for the additional value that is offered, but that premium should be limited. It is therefore a key goal to apply the right design process and make the right design decisions in order to maximize value while respecting a sensible budget. The Green Living Building has been designed according to this design philosophy. In addition the building comes with a LEED Platinum certification which guarantees the performance to future owners.
one. price
two. differentiation
three. location
four. marketing
five. quality
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