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Student CM 380 Entertainment

Entertainment and Parasocial

Patrice Oppliger

on 25 November 2013

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Transcript of Student CM 380 Entertainment

Entertainment Theory
Subconscious: Impulse Decisions
Conscious: Mood Management
Para-Social Interaction/Para-Social Relationships
Selective Exposure =
Incorporation of uses and gratifications and behavioral media effects approach
Drama: disposition,
conflict, satisfying results
Humor: incongruity/resolution
relief theories (Freud)
physiological: laughter
Sports: disposition
suspense (varies by gender)
paradox of tension
Horror: mastery
Horton and Wohl (1956)
Functional alternative to
social interaction

PSI Factors:
PSI Factors:
attraction to figures (social and physical)
Perceived realism
Identification vs. affinity
Breaking the "fourth wall"
Credible persona

Media outlets
24 hour coverage
addition of personalized communication (e.g., Twitter)
*Natural vs. Super Natural
I want to be like them
I feel for them
See into their personal lives
e.g., Miley Cyrus
Full transcript