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Mike Stainton

on 17 July 2013

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Transcript of Creds

PFPR Communications
Founded in February 2001
Peter Frater, Chairman, was the former Head of Global Communications for Inchcape’s international automotive distribution operations. Prior to that, he was a news and automotive journalist, before moving into PR, taking senior in-house PR roles with Alfa Romeo, Chrysler, Daihatsu Ferrari, Kia and Mazda
Peter Rawlinson, CEO, is the former Head of PR for Chrysler in Europe. Originally a news and automotive journalist, he has held senior communications roles with Fiat, Bentley, Daihatsu, Ferrari and Rolls-Royce
Who we are
One of Europe’s leading specialist automotive PR and events agencies
28 PR and event professionals
Working with automotive and transport-related brands in Europe, the USA and Asia
Excellent contacts among media, opinion leaders, automotive organisations
Skilled communicators in strategic and tactical issues
Specialists in brand-building, events, dealer and trade media programmes
Voted Best Automotive PR Agency in Headlineauto Awards (2009, 2010, 2011 and 2012)
What we do
PFPR provides the following specialist services:
Strategic and tactical PR and marketing communications consultancy
Creative planning and implementation of UK and international PR campaigns
Media relations for news, business, consumer, trade and lifestyle
Comprehensive range of writing services (PR, newsletters, optimised websites)
Provision of full press office services
Social media – proactive content generation and reactive monitoring
Event management and product launches
Counselling on industry and legislative topics, and crisis and issues management
Internal communications programmes
Production of PR and marketing communications collateral: print and digital
Writing, editing and translation of technical, product and design press releases and kits
Who we currently work with
PFPR's automotive experience
Peter Frater – Alfa Romeo, Daihatsu, Ferrari, Jeep, Inchcape, Kia, Mazda
Peter Rawlinson – Bentley, Chrysler, Daihatsu, Ferrari, Fiat, Jeep, Rolls-Royce
Pete Cox – specialist automotive agencies
David Fitzpatrick – Peugeot
Ashley Frater – Honda, Hyundai, Porsche, Renault, Rolls-Royce
Mike Stainton – Lotus and automotive / technical agency
Phil Bingham – GM Europe, Lamborghini, Mercedes-Benz, Vauxhall
Max Tuttle – Mitsubishi Motors, JATO Dynamics, Polk
Ingo Spruytenburg – Daihatsu, Ford, Mazda, Nissan
Sarah Hall – Audi, DaimlerChrysler, Infiniti, Volvo
Our team has gathered wide in-house and agency experience with multiple brands and companies, including:
Managing news
Aston Martin Rapide production move from England to Austria
Maersk Line’s announcement of largest container shipping order in history
Planning all communications regarding the establishment of distributors and subsidiaries across Europe and a shift in distribution network for Mazda Motors Europe
Re-introduction of Dodge brand into the European market
We handle sensitive news management projects and complex business and financial announcements in the transport and automotive fields. Some recent examples:
Establishing and building brands
We arranged the international media debut of the KTM X-Bow
We devised and managed the European media launch of the new Fisker Karma hybrid
We re-launched the Ferrari / Maserati brands to the media in the UK
We devised the environmental policy for a major British sports car manufacturer
PFPR has played an integral role in the launch and rebuilding of several specialist automotive brands
Establishing EVs and alternative fuel solutions
MINI USA’s MINI E electric vehicle pioneer test programme in the USA
Global PR support for EV recharging infrastructure provider Elektromotive
Management of PR campaign for Charge-Your-Car, the first national ‘pay-as-you-go’ vehicle recharging network
Global media launch of Fisker Karma luxury plug-in hybrid vehicle
Pre-launch international media and political briefings for TH!NK City EV
We have managed strategic and tactical communications campaigns to introduce and establish several electric vehicles and other alternative fuel solutions including:
Creative content generation
Setting of Guinness World Record for fuel economy in the USA for Kia Motors
One millionth Range-Rover production celebration
Mazda “Zoom Zoom” aerobatics events for media
Nissan Micra 25th Anniversary celebration cavalcade
Jeep media drive on “Ice Road Truckers” route in Arctic Circle in Northern Canada
Establishing world speed record for towing a caravan / trailer
Recent examples of our ability to generate creative content include:
Digital and social media expertise
Monitoring and counselling clients on social media
Conceiving bespoke online campaigns
Creating content that can be exploited through online channels
Feeding information, images and video to consumer, B2B and news websites
PFPR manages and delivers digital media campaigns for several clients:
Newsletters and internal communications
We provide internal and stakeholder communications support, including the production of newsletters in electronic and printed formats
PFPR Events
Management of product launches, experiential events, driving programmes & conferences
Conception and delivery of creative ideas and stunts
Internal and stakeholder communications programmes
Supplier partner provision, co-ordination / management
Budget planning, cost control and ROI delivery
Event ‘app’ creation, event website design, maintenance & management – visitor tracking and SEO
PFPR has its own in-house events team and the specialist staff offers the following services:
Mark Fields
Executive VP, Ford Motor Company
“Peter Frater and his team worked for me during my time running Mazda Motor Company. Their efforts were instrumental in laying the groundwork for both the image and sales improvement that Mazda experienced in Europe.

“Peter is extremely knowledgeable not only in the fundamentals of PR and its importance in generating a competitive advantage, but more importantly, he combines this with an outstanding acumen regarding the motor industry. His firm brought tremendous added value to our efforts in Europe with Mazda.”
Bradley Lucas
Marketing Manager, EurotaxGlass’s
“We have dealt with a number of specialist automotive PR agencies in the past, but none has come close to PFPR – notably in terms of its industry knowledge, strategic input, media contacts and the very high standard of copywriting.

“They played a central role in raising awareness of EurotaxGlass’s and its products and services over a number of years, both at a UK and European level. They achieved significant, year-on-year improvements in media exposure for EurotaxGlass’s. PFPR’s input was critical to the success of our communications.”
Michael Choo
Overseas Communications, Kia Motors Corporation
“With its in-depth knowledge of the automotive industry, attention to detail, dedication, clear thinking and rapid response, PFPR has become an essential part of Kia’s global and European PR operations”
Jeremy Thompson
Managing Director,
Mazda Motors UK
“Mazda has had an association with PFPR as our embedded PR and event agency for over a decade.  PFPR operates with a deft touch – formal and efficient when needed, friendly and accessible for journalists,  and always representative of our brand and how we wish it to be portrayed. The account team has played a key role in supporting our in-house PR staff to achieve consistently high rankings in independent surveys into the quality of PR in the automotive industry and I can commend the agency to others seeking PR support.”
Sander van Dijk
Marketing, Events & Brand Manager, Spyker
“PFPR has done an excellent job in managing Spyker’s international communications.  The account team has provided great strategic advice and has led from the front on some very sensitive corporate matters and our product-focused activities.  The team has excelled in its writing, has secured impressive interviews for our senior management.  ROI is a major consideration for us and the press coverage has been phenomenal considering our small budgets.  The account team is always willing and available, consistently delivers on time, and no project or task is too much trouble.  I have absolute confidence in PFPR’s capabilities and in its commitment.”
Claire Sneddon
Corporate Communications Manager
Maersk Line
“Working with PFPR has been ease itself. They are astute, creative and hard working, willing to do whatever it takes to deliver.  The PFPR team works with us on events on everything from concept, to design and build and event management.  They handle changing requests and evolving plans, even working through the night if necessary.  Their front of house staff provide calm thoughtful management, anticipating problems and thinking ahead at all times. They are a pleasure to work with and I would not hesitate to recommend PFPR.”
Roger Ormisher Communications Director Fisker Automotive
“PFPR offers a team of PR professionals that is both enthusiastic and pro-active in helping to roll out the launch of the Fisker brand across our all-important European markets. By helping to bring the technology to life with creative information, events and media outreach, they are educating the media about the innovative electric vehicles with extended range that Fisker is bringing to market. They have been fully engaged and focused in delivering a speedy and cost effective, full-service, PR solution.”
James W. Flynn O.B.E.
CEO, RoadPilot
“PFPR’s team possesses essential ingredients:
Exceptionally professional and motivated
A thorough understanding of the industry, associated media and personalities
Rapid to respond
Cost aware
Credibility within the sector
I have no hesitation in recommending PFPR.”
Peter Rawlinson

PFPR Communications, The Drying Loft, Turkey Mill
Ashford Road, Maidstone, Kent ME14 5PP England

Tel: +44 (0) 1622 776681
Mob: +44 (0) 7971 472715
Email: peter.rawlinson@pfpr.com
Website: www.pfpr.com

Examples of our work...
What our clients say about us...
An international operation...
Full transcript