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ONE PLUS ONE
Transcript of ONE PLUS ONE
HOW DID THEY DO IT?
How do they target people?
how can a year old startup strike
Marketing one plus
Asia, EU, North America
Tech passionate, engineers, geeks
“We are creating a very high-end product and the most avid fans will likely be those who appreciate well-made phones and the specs with which we’ve chosen to build our device.”
Great product, great price.
Tech geek reputation
Implementation and control
1. They find out what people want.
2. They respond to market feedback.
3. They create excitement for their
products and services.
What are their advantadges?
More Focused Production
Chinese startup with government and big companies support.
Cheap costs with good exportation policies.
Social media and word out mouth.
Dynamic young people with skills
Technological support from OPPO.
Border importation issues in EU and north america.
Laws, quality and recycling.
Legislation in china.