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ONE PLUS ONE

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by

Martí Jonama

on 23 April 2015

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Transcript of ONE PLUS ONE

ONE PLUS ONE
HOW DID THEY DO IT?
Segmentation
Age:
Gender:
income:
area:
ethnicity:
religion:
socio-economic group:

Targeting
How do they target people?
Positioning
how can a year old startup strike
the market?
Environmental scanning

PESTLE analysis
Marketing one plus
Political
Economic
Social
Tech
Legal
Environmental
16-30
Male
Medium class
Asia, EU, North America
All
All
Tech passionate, engineers, geeks

“We are creating a very high-end product and the most avid fans will likely be those who appreciate well-made phones and the specs with which we’ve chosen to build our device.”
Marketing strategies
One
two
three
Great product, great price.
Invitation system.
Tech geek reputation
Marketing mix
Four p's
Implementation and control
swot analysis
Strengths
Weaknesses
Opportunities
Threats

Marketing-oriented company
1. They find out what people want.
2. They respond to market feedback.
3. They create excitement for their
products and services.
What are their advantadges?
More Focused Production
Concentrated strategy
Marketing Advantages
Long-Term Profitability
Political
Chinese startup with government and big companies support.
ECONOMIC
Cheap costs with good exportation policies.
social
Social media and word out mouth.
Niche market.

technological
Dynamic young people with skills
Technological support from OPPO.
legal
Border importation issues in EU and north america.
Laws, quality and recycling.
Environmental
Legislation in china.
Materials
Full transcript