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Lean Startup Kaospilot

Creative Commons, CC BY 3.0: @guff_se. (free to copy, credit me)
by

Gustaf Josefsson

on 20 March 2014

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Transcript of Lean Startup Kaospilot

What is a startup?
It's not a small company
Build/Measure/Learn
Deciding what to learn
Minimum viable product
What is a Startup?
Change is core business
Everything is a startup
Change is core business
How to create entrepreneurs
“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”
Learn
Measure
Build
Ideas
Product
Data
-Eric Ries, The Lean Startup
LEARNING from the startup world
Gustaf Josefsson
guff@guff.se
@guff_se
www.guff.se
http://guff.se/lean-startup-kp
The only way to win is to learn faster than everyone else.
Using the right metrics
A/B-testing
Quality first
fail fast, fail cheap
fail fast, fail cheap
Key takeaways:
Books:
Eric Ries - The Lean Startup
The startup "bible"
Steve Blank & Bob Dorff - The Startup Owner's Manual
The encyclopedia of customer development
Alexander Osterwalder - Business Model Generation
Using design to understand business models.
Seth Godin - Linchpin
Creating/becoming employees that make a difference.

Blogs:
http://startuplessonslearned.com
Eric Ries's blog
http://blog.kissmetrics.com/
A goldmine of useful tips.

More at: http://steveblank.com/books-for-startups/
Recommended reading:
http://www.wired.com/epicenter/2012/04/ff_abtesting/
http://www.youtube.com/playlist?list=PL6003DA36947F9452
http://www.startuplessonslearned.com/2009/12/why-vanity-metrics-are-dangerous.html
http://www.slideshare.net/jassu/the-lean-startup-an-introduction-to-build-measure-and-learn
Fastst Viable Product
http://blog.hubspot.com/blog/tabid/6307/bid/23900/5-Vanity-Metrics-to-Stop-Measuring-And-Better-Alternatives.aspx
http://www.readwriteweb.com/biz/2011/03/3-affordable-ab-testing-tools-for-small-businesses.php
Deciding what to learn:
Value hypothesis
Growth hypothesis
It's all about
http://www.inc.com/magazine/201110/eric-ries-usability-testing-product-development_pagen_3.html
Scientific method
Form hypothesis
Conduct experiments
Revise and improve
Rules:
Think about what you think about.
Bounce the Ball.
Be excellent to each other.
http://www.entrepreneurshipinabox.com/261/the-most-important-metrics-of-the-sales-funnel/
http://blog.kissmetrics.com/1-2-punch-for-increasing-conversion/
For what?
Products
Services
Processes
Channels
Campaigns
Tools
People
Copy
Prototyping
Business Model
vs.
Business Plan
A document investors make you write that they don’t read
A single diagram of your business to help you understand what you're doing
Create your canvas
Identify the riskiest parts
Systematically test
3 Stages of a startup
Problem / Solution fit
Product / Market fit
Scale
Full transcript