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Transcript of Guinness Presentation
III Guinness in the world
In 2011, Guinness was voted Best Beer on Earth.
1 million in Ireland and 5 million all around the world !
Guinness World Records
... Do you know how much time it takes
to drink 1 liter of Guinness?
1,3 Second !!!
Last Question for you ...
Do you know how many pints of Guinness are drunk each day in the world?
- Unique taste
- A strong Brand Essence
- A strong relationship with
- Quality and know-how
- Brand Familiarity
- Being Global
- Customer Intimacy & customer relationship
Who is this man?
- Targeting audience
- Product strategy
attachment at an affordable price
A mature company
Strengthening the equity of Guinness
and recruiting new consumers
Diageo's investor presentation 2014
I. Presentation of the company
A. History of Guinness
B. A mature company
II. The way Guinness Competes
III. Strategic commitment
IV. Strategic s
Diageo annual financial report
Creating, Adapting and
IMPROVEMENT vs Creation
RATIONALE vs Financial objectives
Strategic Approach Strategic Risk
Faulty assumptions of the future
A paradigm shift
Thank you for listening,
and Enjoy your Guinness !