Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Amazon Business Model Breakdown

No description
by

Richard Carver

on 28 September 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Amazon Business Model Breakdown

Amazon Business Model Breakdown
Overview/ Value Proposition
-Founded in 1995 by Jeff Bezos

-Bezo used paents personal savings to start Amazon

-Within two months, sales were at 20,000

-Became a publicly traded company in 1997

-Relies on being an incredibly convenient service that provides cost efficient products
Customer Channels
Fixed Cost Business
Customer Relations
- Full service customer relations department

-Assist with payment issues, troubel navigating through the site, and shipping details

-Crucial to Amazon as a business
Customer Segments
-Large demographic of individuals who purchase products

-16-30, 35- 50, 50-60

-Allows for wide variety of individuals to use Amazon

Revenue Channels
- Provides capability for individuals to purchase and sell products online

- Amazon retains a portion of the money as well as delivery fee that is used when purchasing a product, which is their largest revenue pool

-Incredibly cost efficient way for Amazon to turn a profit

-Customers are willing to pay whatever is convenient for them
Key Activities
-Sale of electronics, books, and other productsMedia Activites

-Marketing and advertising to a diverse demographic

-Giving away various coupons and promotional codes to customers

-Brand Value of Amazon is 175 billion dollars
Key Resources
-Internet accsss

-Computer developers and designers

-Amazon is able to gain leverage out of fixed asset and amount for the total ampount of profits from all the sales exceed its fixed cost base
-Internet access is largest customer channel

-Marketing and advertising through social media, incredibly cost efficient

-Television advertisements and commericls

-Advertising is targeted at several demographic groups
-Fixed costs and expenses that do not change

-Internet service rates, marketing, cost of sales, technology and content, general and administrative, etc.

-reinvesting cash flow and spending revenue the company earns on operating expenses

-Increased income operations to 4.5 billion dollars by adjusting expenses
Key Partnerships
-Individuals that use Amazon to sell and purchase products

-Warehouse managers that manage and store products
Richard Carver
Teresa Gregoy
Business Models of SAEM
September 27th, 2015
Full transcript