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The Royal Fund

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by

Cassie Doheny

on 18 May 2014

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Transcript of The Royal Fund

Edward Ravert III Cassie Doheny
Chief Financial Officer Chief Operating Officer

Target Audience
Young Alumni

-Graduates of the last five years (G.O.L.F.)
-Graduates of the last decade (G.O.L.D.)

Current Students

RESEARCH
FOCUS GROUP
Lack of knowledge
Solicitations by mail
Seek information via internet
Student loans
First touch too soon
SECONDARY
Where donation goes
Incentives
Feel connected
Student loans
College experience
PROBLEMS
Tracking alumni
Retention rate
Lack of social media
Lack of general knowledge
• To determine the most effective communication outlet(s) to reach young alumni

• To motivate young alumni to make an initial donation to The Royal Fund

• To increase the retention rate by 10%

• To generate a minimum of 100 young alumni to donate $500 each year

GOALS
STRATEGIES
SOCIAL MEDIA
HOMECOMING
THE IMPERIAL CLUB
CREATING CULTURE
THANK YOU

Twitter
Facebook
Instagram
Royal News
Social Media Intern
Thank You Videos
Freshman Orientation
Freshman Seminar
Senior Seminar
Residence Life
A Week of Thanks
Dinner Dance and Auction
Sports Celebration and Tailgate
Carnival
Sunday Mass
Levels of Membership
Golf Classic and Dinner
Facebook
Auction
Sporting Celebrations and Tailgate
Carnival
Sunday Mass
Silver
Gold
Platinum
THE ROYAL FUND
Kelsey Cirillo
Executive Creative Director
Imperial Club Golf Tournament
Questions?
Social Media Budget
Expenses - $0
Revenue- $0
Budget
Expenses- $ 53,860

Revenue- $ 70,000
Budget
Expenses $13,225
Revenue $22,480

Budget
Expenses- $135

Revenue-$0
Full transcript