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PORTUGAL PESTLE ANALYSIS

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by

alex rodrigues

on 22 April 2014

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Transcript of PORTUGAL PESTLE ANALYSIS

PORTUGAL PESTLE ANALYSIS
political
Parliamentary democracy
Trust of international markets declined
Deep economic recessions
Corruption
Unstable due to economic hardship
Economic Factors
Currency- Euro
GDP by sector- agriculture 2.6%
Industry- 22.6%
Inflation rate- 1.7%
Trade and Services- 74.8%
Decline of confidence in the markets
Inequality of distribution of wealth and income
Increase in unemployment
Demographics
Age structure- majority are elders
Rate of population growth- (-1.3%)
Migration flow- each day 408 people leave Portugal
Birth Rates- 1.35 births per woman
Families- 1 child
Evolution of marriage-
36,000 weddings
25,255 divorces
Resistance to purchase national products.
Marketing Ethics
Government doesn't permit ads that mock religion
No sexual content
Alcoholic beverages may not support sports teams
Trade Agreements-
Member of EU and WTO
Other trade agreements with China, Brazil, and Africa
Technology
12.312 million cellphone users
5.168 internet users
Huge advancements with navigation
Full transcript