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Marketing Strategies of Ubisoft

Urwa Umer

on 9 January 2013

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Transcript of Ubisoft

Urwa Umer Introduction 3rd independent video game publisher
in Europe.
Main Head Quarter: Montreuil, France.
Now the company has 26 studios in 19 countries!
Revenue: €972 million (2010)
Product category: Entertaintment
(Video Games) News History Marketing Strategies STP Demographic Segmentation according to age. Differentiated Marketing, for each age segment there exist a product. Positioning: Assassin's Creed is better than your history teacher! Perceptual Positioning Map Family Games Expansive Hardcore
Games Inexpansive Positioning Statement For electronic entertainment of the whole World, our Ubisoft creates an impressive new world which offers moments of adventures and learning. Marketing Strategies Brand Development Brand Extension (Existing Brand, New Product): Assassin's Creed Liberation for PS Vita. New Brand (New Brand, New Product):
Ubisoft Motion Pictures Product Mix Marketing Mix Famous Products Seasonal Promotion Seasonal Promotion Macro Factor Thank You! References (Positioning Statement), About Ubisoft, Link available at: www.ubisoftgroup.com/en-us/about_ubisoft/index.aspx News References Assassin's Creed Independence day Trailer promotes patriotism,
Link available at: www.examiner.com/article/assassin-
s-creed-3-independence-day-trailer-promotes-patriotism Brighten The Holiday Season With Ubisoft's '24 Apps Before Christmas', Link available at: http://appadvice.com/appnn/2012/12/brighten-the-
holiday-season-with-ubisofts-24-apps-before-christmas GameStop Cancels All Midnight Openings For Assassin’s Creed III In The Northeast, Link available at: http://kotaku.com/5955901/gamestop-cancels-all-midnight-openings-for-assassins-creed-iii-in-the-northeast (History), Annual report, Link available at: www.ubisoftgro
port_2009tcm9927543.pdf (Introduction), FACTS & FIGURES, Link available at:
Full transcript