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Mars Inc. Case

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Xu Wang

on 25 November 2014

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Transcript of Mars Inc. Case

Established in 1991 by Frank C. Mars
International Confectionery Company
Successfully in business for over 100 years
Proud Owners of many global candy
Global Candy Brands

Mission--The Five Principles
Mars Inc. Case
Size & Scope
Competitors & Market Share
Porter's Five Forces Analysis
Power of Suppliers
Power of Buyers
Threat of new entrants
Threat of Substitutes
Competitive Rivalry
Corporate Strategies
Corporate Diversification
Strategic Alliances
International Strategy
The Mars is no longer
the #1 in the industry
The problem Mars is facing
1. Mars can’t catch up the change of customers tastes
2.Failure of product and market expansion
(1) pet care
(2) ice cream
3. Mars is facing innovation problem
Mars: 29 product
Nestle: 8000 product
Hershey: 70

Thank You
Full transcript