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2011 Social Recruiting Strategy
Transcript of 2011 Social Recruiting Strategy
ly blog results
social media apprach
support social media approach + experienced hires schools & alt channels no longer used goal: branding
short, informative cultural "news"
news, links, pics, videos, events
UR and recruiting teams are contributors goal: inform and attract
focused on company, finance, community
candidate information hub
(videos, presentations, webinars, podcasts, etc.)
content managed by editors and community of contributors the tools & their roles content ideas concerts (Good Charlette) (pics), bby events/speakers (will.i.am)
twin cities news (e.g healthiest city)
campus visits with pics
videos of campus presentations
ANYTHING YOU WOULD SAY ON FACEBOOK leadership profiles
current business topics and how finance is supporting
what will I do as a finance intern
rotational program - what is it
best buy benefits
living in the Twin Citites
INTERACTIVITY IS KEY!!! BLOGS ARE NOT DIARIES!!! fb examples in just 5 months...
15000 page views
3+ pages per visit
5+ min avg Time on site
25 percent of visitors visited 6 or more times! ly blog results full time hire
campus visits and interviews 2nd round interviews wash u case competition intern campus visits and interviews 2nd round interviews Deloitte New Zealand http://on.fb.me/b0JLgO Google http://on.fb.me/akwgAn AT&T http://on.fb.me/aCn3Fo blog examples Microsoft http://microsoftjobsblog.com/ Google http://bit.ly/6Fx4b6 Zappos http://blogs.zappos.com/ communication guidelines use common sense and
"don't do anything stupid" fb site tour our blog is evolving... FROM TO BBY branding + improved look/feel
hope to launch this week!! 5 Tips for Getting Ready for College Recruiting in 2011 blog site tour http://bestbuyfinanceblog.com/ your support team Craig Sells & Joe Hildebrand
John Mooney & Adam Senkyr
Blog Tech Support
Social Media Guy
BK what do you need to do? promote the blog - email signature, biz card, conversations
use the blog when at schools - overview + presentation
actively enage with facebook - don't just lurk
give content ideas to blog editors
Alt Channels team should lead the way with technology Best Buy Finance - Social Recruiting Is Social Media a Fad? but...
ty vs ly our results are down 50% QUESTIONS? http://www.facebook.com/pages/Best-Buy-Finance-MBA-Recruiting/281262010092 (web events, live chats, virtual job fairs, etc.) Don’t ever comment on:
- Sales expectations
- Category-specific results and sales
- Financials (competitive information)
- Product Service or replacement Plans (competitive information)
- Pending legal action