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The Building Blocks of Competitive Advantage

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Cindy Rymer

on 25 November 2014

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Transcript of The Building Blocks of Competitive Advantage

The Building Blocks of Competitive Advantage
How to get to the top!
Four Building Blocks
Customer Responsiveness
A comparison of the quantity of inputs required to produce an output.
The standard of something as measured against other things of a similar kind; the degree of excellence of something.
Customer Responsiveness
Superior Customer Responsiveness
Superior Innovation
Superior Quality
Process Innovation
When a company develops a new method of producing goods and services.
Product Innovation
The process of translating an idea or invention into a good or service that creates value or for which customers will pay.
Customer responsiveness is the ability of a business to recognize and respond to changing customer needs.
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