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Elements of Design

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Christine Tran

on 21 February 2013

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Transcript of Elements of Design

Elements of Design By: Christine Tran Value is the lightness or darkness of a colour. Value can be used for emphasis. There are many kinds of values that are used to create a focal point for the design of a picture. A light figure on a dark background will stand out more as the center of attention whereas a dark figure on a mostly white background. Different tones of value are also used to create the illusion of depth, meaning that areas of light and dark tones can give a three-dimensional impression to an object. Direction is simply the way lines move. The three directions are usually horizontal (lines that suggest calmness, stability and tranquility), vertical (lines that give the feeling of balance, formality and alertness), and oblique (lines the suggest movement and action). What is a line? The line is the most basic, but also the most complex element of design. Lines define and enclose space, giving it a shape or image. A line can be thick or thin; wavy, curved, or angular: continuous or broken; dotted dashed, or a combination of any of these.

Lines can be used in many ways:

it can be used to create textures
it can be used to define emotions
they can show movement Examples Value Colour Direction Organic Shapes Geometric Shapes Organic shapes are shapes that are created by free hand. Meaning that these shapes are created to give off a natural shape or feel to the object. These shapes come from the natural flow of nature, their shapes unique in the way they are drawn or used. They can even suggest movement if used correctly. Examples Different kinds of shapes either give off a modern feeling to the image (image on the left) or a natural feeling(image on the right). Types
Shapes Geometric shapes are created by the use of tools such as rulers and compasses. These shapes create a sense of order or control in the design. Also, depending on the way it's used, could suggest movement as well. Movement with Size The way to use size for movement is to either go from large to small or small to large as the paper airplane at the bottom right corner. As its flying into the distance it gets smaller as if it's actually flying away. Example In the image on the left, this is a simple design of repetition with circles. The image on the bottom has circles as well but the arrows that extend from the circle in the middle gradually get smaller, creating a sense of movement. LINE The image to to right uses lines to give the books a realistic 3D shape. They created the texture of the book's pages using lines In this image to the left, thick jagged lines are used to convey the feeling of fear or an ominous evil. This is a good example of how lines can convey emotions in the way it's used. What are Shapes? Shapes can be created by enclosing line and be defined by things such as colour, texture or tone. Shape is the element that identifies objects. Also there are two types of shape, shape can be described as either organic or geometric. TEXTURE Texture is the feeling of the surface of an object. It's the illusion or thought of the object actually feeling like the real thing. Texture can be created through the use of lines. In this image lines are used a lot to define the texture of the fur and grass. The lines that make up the fur create the illusion that the fur is actually furry while the lines that create the grass create the look that it's actually flowing with a breeze. texture creates the illusion of realism in pictures such as this one. Example What is size? Example SHAPE SIZE In this image, the circled part represents how lines are used in a voice bubble to express distress or worry while the yellow highlighted bubble expresses the feeling of disbelief. Expressing Emotions with lines Size is the relationship of how much area an object uses to that of another object, meaning that it can create illusions of distance in design. The image at the bottom shows 3 people. The people on the left side are smaller than the person on the right because the size difference creates an illusion that the man is closer to you than the couple. Example The lines coming from behind the boy suggest the direction he's going and how fast he is going as well. Colour is an element of design with endless variety. It is a mixture of 3 primary colours (red, yellow and blue), that create secondary colours (orange, green and purple), and those can create tertiary colours (red-orange, yellow-green and blue-purple). Colour can also be used to create temperatures – reds and oranges feel warm like the sun or desert. Cooler colours like blues and greens go more with water and ice. It can be used to make an image stand out, it shows a difference between two things, and to evoke emotion. Example In this image you can see that it's mostly black and white except for the bouquet. The fact that the bouquet is coloured unlike the rest of the image makes it stand out more. The colour makes take more notice to the bouquet than anything else in the image. Example The image of the Sphere shows a variety of tones or values that are used to give the sphere a three-dimensional look. The image on the left shows a large variety of values which are used for a beautiful visual effect, making it look realistic and three-dimensional. Thanks for reading!
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