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When stories are more than paper: Transmedia trends in Young Adult Literature

Presented at the YALSA 2012 YA Literature Symposium in St. Louis, MO Nov 4-5.

Jackie Parker

on 19 June 2014

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Transcript of When stories are more than paper: Transmedia trends in Young Adult Literature

Jackie Parker, Sno-Isle Libraries
Rachel McDonald, King County Library System
When a Book is More than Paper:
Transmedia Trends in YA Literature
What Is It?
1. Multiple Media
2. A Single Unified Story
3. Avoidance of Redundancy Between Media
- Andrea Phillips, A Creator's Guide
to Transmedia Storytelling
"Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story."
- Dr. Henry Jenkins, Transmedia Storytelling 101
OverDrive's "See Book, Read Book"
The Pros
YALSA blog
23% of teens (12-17)
29% of adults
85% of people who don’t own an ereader have no plans to buy one
Parents are more likely than non-parents to own tablets.
Amanda #1
Amanda #2
eReader Comparison by
Attribution-NonCommercial License
How to Use With Teens!
25% of schools expect to add ebooks
50% of school ebook collections are fiction
Transmedia Resource Sheet

“2010 Kids & Family Reading Report: Turning the Page in a Digital Age." Scholastic. Harrison Group, Sept. 2010. http://mediaroom.scholastic.com/kfrr.

Alter, Alexander. "Blowing Up the Book." Wall St. Journal 20 Jan. 2012. http://online.wsj.com/article/SB10001424052970204468004577169001135659954.html.

Brenner, Johanna. "Pew Internet: Teens." Pew Internet & American Life Project. N.p., 27 Apr. 2012. http://pewinternet.org/Commentary/2012/April/Pew-Internet-Teens.aspx.

Cellan-Jones, Rory. "Reading the iPad." BBC News, 28 May 2010. http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/05/reading_the_ipad.html.

Dempsey, Beth. "Young Adult Books Attract Growing Numbers of Adult Fans." Bowker. N.p., 13 Sept. 2012. http://www.bowker.com/en-US/aboutus/press_room/2012/pr_09132012.shtml.

Greenfield, Jeremy. "Scholastic’s Hit-Maker David Levithan on Hunger Games, Digital Reading and Transmedia." Digital Book World. N.p., 24 Aug. 2012. http://tinyurl.com/av5nbys.

Greenfield, Jeremy. "Parents Prefer Reading Print Books With Their Children, Survey Says." Digital Book World. Ed. Jeremy Greenfield. N.p., 28 May 2012. http://www.digitalbookworld.com/2012/parents-prefer-reading-print-books-with-their-children-survey-says/.

Grimshaw, Shirley. "Electronic Books: Children’s Reading and Comprehension." British Journal of Educational Technology 38.4 July : 583-99. Ebsco ABI/INFORM Trade & Industry. Web.

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: NYU Press, 2006. 100-03. Print.

Phillips, Andrea. A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, New York: McGraw Hill, 2012. 15-16. Print.

Stevens, Chris. "Making Alice for the iPad." The Literary Platform. N.p., 14 Apr. 2010. http://www.theliteraryplatform.com/2010/04/making-alice-for-the-ipad/.

Watercutter, Angela. "Publishers Hustle to Make E-Books More Immersive." Wired. N.p., 9 Apr. 2012. http://www.wired.com/underwire/2012/04/future-of-ebooks/.
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