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AS PE The Development of Competitive Sport (Part 2)

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Mike Tyler

on 7 June 2015

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Transcript of AS PE The Development of Competitive Sport (Part 2)

The Development of Competitive Sport (Part 2)
The Rise of Commercialism in Sport
Tickets, please!
The Media-Sport Complex
Who pays the piper?
Sponsorship, Advertisement and Endorsement
Learning from Montreal 1972
A winning formula? Go 'murrica!
The Role of the TV
TV rights and TV wrongs
Past Paper Question
What have you learned?
Card Sort: Key Terms
To understand the key processes defining 21st century sport

To critique the role of Globalisation

To be able to define key terms
The 21st Century
Try this 5 mark question from July 2011
The TOP Programme

is the driving force behind all change in Sport since 1850.

Commercialism: The way in which sport has become a commodity to be sold
What elements of modern sport can be bought and sold? Make a spider diagram
Pay per view
How do these link with globalisation?
Sport is something to keep you entertained between adverts
In the modern world these three cannot exist independently
Apple 1984

is the driving force behind all change in Sport since 1850.

Would the TOP programme be successful without the promise of a global audience?
Aren't Americanisation and globalisation the same thing?
Why have American ideals of tournament structure, methods of promotion pre-match entertainment, etc been the ones to spread furthest?
The vast majority of sports consumers consume through the TV
You've had a lot of new key words thrown at you in recent lessons. Time to solidify your understanding of them.

Match the term with its definition
What does this map show?
Global TV ownership
Watch the video and note down what the programme partners bring to the Olympic games
These 9 sponsors are the current TOP sponsors for Sochi 2014, Rio 2016 and all the teams for both games
A company funds an event, tournament or competition in return for a significant marketing presence.

E.g. the Capital One Cup or Aviva Premiership
A company pays for the right to physically display their product or brand at an event, or during the broadcasting of an event
A sports person will recommend a product or brand in return for pay or even sponsorship
Do high stakes lead to a 'win at all costs' mentality?
Which leads the way in globalisation?
Sport, Media or Business?
To celebrate the 100th anniversary of the games where better than Athens, Greece?
Read the article from
'Sport in Society' Jay J. Coakley
er...Atlanta, Georgia, USA, of course!
But WHY?
Sports events alongside TV broadcasting provide a 'Shop Window' for individuals, nations and transnational corporations to be seen
Has watching sport on TV reduced active recreation?
Sports Events are broadcast by and for a wealthy global audience
Has globalisation impacted the world of sport positively or negativley?
What is Globalisation?
the way in which the world is becoming more interconnected technologically, politically and socially. The globe seems to be getting smaller.
Impacts of Commercialisation on Players / Participants
The moral ideal that true athletes never accept money for participating in a competition.

They play for the love of the game.
Increasingly from the 1960s to the 1990s athletes, who were technically amateur, received unofficial payments.

This may have been from the state, or from commercial sponsorship
The current situation in elite sport, where participants are payed by their club, or fully funded by a sponsor programme
Full transcript