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Packaging Inspiration

Presentation for faculty talk at Linfield College on Feb. 20, 2013

Susan Sivek

on 17 March 2014

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Transcript of Packaging Inspiration

Susan Currie Sivek, Ph.D.
Packaging Inspiration:
Al Qaeda's Digital Magazine
Inspire and Self-Radicalization

How do magazines help define and motivate communities of readers?
Presents coherent Al Qaeda identity to recruit "lone wolves" in West
Mimics style of Western magazines to normalize participation in terrorism as self-actualization
Does it work?
Full transcript