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Conceptos Básicos del Marketing Móvil

Modulo 5 del Curso Conceptos Básicos de Marketing Digital del Ministerio TIC.
by

Annie Burbano

on 18 December 2013

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Transcript of Conceptos Básicos del Marketing Móvil

Bienvenida
1. Conceptos básicos
2. Estrategia de mobile marketing
3. Campaña de mobile marketing
4. Geolocalización
Google Maps/Places
Facebook Places
Foursquare
5. Realidad aumentada
6 Aplicaciones móviles
Conceptos Básicos del Marketing Móvil.
Modulo 5
Apps Móviles
CEO/founder TurisTIC

Consultora de Marketing
Experta en Turismo
Social Media Strategist
Speaker
Madre
@annieburbano
1. Introducción al Marketing Digital.
2. Search engine optimization SEO
3. Medios de Pauta Online
4. Social Media
5. Mobile Marketing
6. Email Marketing
7. Storytelling y contenidos
8. Métricas y Google analytics
Modulo 5. Marketing Móvil.
Conceptos básicos de Marketing
Estrategia Digital
Campañas
Geolocalización
Realidad Aumentada
Códigos QR

Facebook Places
Foursquare
Marketing Móvil:
Actividad dedicada al diseño, implantación y ejecución de acciones de marketing realizadas a través de dispositivos móviles.
Email
MKT
MKT
Móvil
Google Translate
Mensajes de Texto
Marketing de Proximidad
Diseño Responsive
SEM Móvil
Redes Sociales
Click to Install
Google Maps & Places
Square
Multipantalla
Full transcript