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THE PEARL QATAR PROJECT

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by

Amna Al-sulaiti

on 28 December 2010

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Transcript of THE PEARL QATAR PROJECT

Introduction The pearl Qatar Background the company and the product The core Strategy The pearl project 10 themed districts that include
beachfront villas
elegant town homes
luxury apartments
exclusive penthouses
five-star hotels
marinas
and upscale retail and restaurants Residential products include Porto Arabia
Viva Bahriya
Medina Centrale
Perlita Villas
Costa malaza
Isola Dana
Abraj Quartie
Giardino Villas
Qanat Quartier
Floresta Gardens
the Villas Target market Munich potential investors Munich Re HypoVereinsbank Business Environment Location
Population82,282,988
GDP: $2.815 trillion
GDP Per capita: $34,200
Main cities
transportation
Main products and industries
registered business
Currency
repatriation of profits Marketing objectives Marketing strategies Product
LA PLAGE VILLAS

BAHRI VILLAS price Promotion Marketing programs/activities Marketing activities Preparing a proposal for investors

Budget 300 Million dollars Channels to advertise and its expenses:
Traditional online media channels

Marketing research
Contingency plan Lower/higher the sited prices
Better ways to promote
-give a lot of offers/Benefits
-expand the promotion
Shift the whole proposal
Conclusion The Pearl Qatar


presented by

Amna Al-sulaiti
Sara Al-sayed UDC Creating a list of our potential investors
1. Metro AG
2. Salzgitter
3.TUI Group Train the pearls personnel selling $275,000 12 square Meter


$300,000 towards beach Thank y u
Full transcript