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Artist & Repertoire

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Erin Busko

on 4 March 2013

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Transcript of Artist & Repertoire

A&R Artist and Repertoire Management Skills Needed Cont.
Agents must be able to recognize talent and know how to promote it. They continuously look for new clients and ways to help their current ones. Many agents specialize in a particular type of talent, such as athletes, writers, or actors. I want to specialize in Musician Managment, specifically in the alternative hip hop and r&b genres. Overview:
The A&R division is responsible for discovering new recording artists and bringing them to the record company. They are expected to understand the current tastes of the market and to be able to find artists that will be commercially successful. For this reason, A&R people are often young and many are musicians, music journalists or record producers. An A&R representative works to scope out and hire local talent such as singers, rappers, or producers. They often work with a record label to bring the music to the public. Duties:
The A&R division oversees the recording process. This includes helping the artist to find the right record producer, scheduling time in a recording studio and advising the artist on all aspects of making a high-quality recording. They work with the artist to choose the best songs to record. For artists who do not write their own music, they will assist in finding songs and songwriters. A&R executives maintain contact with their counterparts at music publishing companies to get new songs and material from songwriters and producers. For example,
The A&R John H. Hammond discovered Billie Holiday, Bob Dylan, Aretha Franklin and Bruce Springsteen. Talents & Attributes Needed:
This can be a stressful job because many people believe that they have the talent necessary to make it as a recording artist, but it is up to the A&R rep to tell them the truth and to determine if they will have a career in this field or not. Education Needed:
There is no set educational requirement for an A&R rep because formal education is not necessarily an important factor in getting hired or moving on in the arts. Some of the most successful A&R reps don’t have a degree, but many record labels say that a degree is preferred. Any courses or training in the field can help to prepare A&R reps for their responsibilities and to stay competitive in the field.
Some of the best training for A&R representatives comes on the job because experience is what will help them to move on in their career. The more experience that A&R reps have and the more artists that they successfully sign on, the better equipped they will be at working in this career Institutions Offering Training:
As this can be a rather competitive field, anything that can make an individual stand out in terms of knowledge or experience will help her or him to get hired. Initially the best way to get hired as an artist and repertoire representative is to have an education or degree in music, business, communications, or a related field. This isn’t always a requirement, but it can certainly help a potential A&R rep to get a foot in the door. Examples of such institutions are numerous, any business degree is ideal, also music schools (for example, McNally Smith or IPR) can offer training in music business. Job Outlook:
Though there are always job opportunities for good A&R reps, this can be a highly competitive field. This is an industry that many people have an interest in, and for which many people feel that they are qualified. Therefore, the number of candidates competing for a job may far exceed the number of job opportunities. Though there is always a need for artistic talent and new recording artists, the job of artist and repertoire representative may not be in high demand in tough economic times. Keeping competitive and gaining experience even during slow times is the best way to obtain or maintain a job in this field. Working Conditions:
The work environment for A&R reps may change daily as they are often on the go. Artist reps may spend part of their time in an office preparing for visits with artists or record labels or for a potential scouting opportunity. A&R representatives often spend a great deal of time traveling or on the road, moving to the next meeting or venue to listen to a potential artist sing. They may expect to spend some time in the recording studio or meeting with either the recording artists or the record label directly. This can be a stressful environment sometimes as there are often deadlines and big decisions that need to be made quickly. Salary & Wages:
Though the average salary for an artist and repertoire representative is somewhere around $50,000, this can vary widely. The biggest factors in determining how much an A&R rep earns are experience and the number of artists that they have successfully brought on and managed through a successful recording. Because of this, an A&R rep may earn anywhere from as low as $18,000 all the way up to over $85,000. Geographical location may play a role. A&R representatives may receive traditional benefits, such as paid vacation and medical coverage, but this is usually after they have proven themselves. Fringe Benefits:
Commissons are often offered in the Music Business. The better the artist you're managing is doing, the better you will be doing. Places Of Employement:
Major record labels such as Def Jam (Justin Bieber, Rihanna, Mariah Carey, Big Sean) or J Records (Alicia Keys, the Eurthimics, Leona Lewis etc.) are often hiring new faces in the field. Still, many A&R's choose to be independent after they make a name for themselves. Lifestyle Implications:
A&R's have very tough hours. They need to be able to work with 2 a.m. studio sessions and 6 a.m. meetings with the label. Also A&R's need to travel much of the time depending on their artist's schedule. What you can do now:
As this is a largely entrepreneurial industry there are no set preriqusites. However an education in music and business in high school will give the applicant a vital edge. Work Cited

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