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business plan

subject requirement for 2nd sem SY 2012-2013
by

marian S

on 11 March 2013

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Transcript of business plan

Tidbit "The Healthful Roll" what is TARO Locally? The Spring Roll In the Philippines, taro is called "GABI" What "YOU"should know About Taros Taro is Why use taro? Taro Rolls are NOT JUNK FOOD What is Taro? is a common name for the  corms and tubers of several plants in the family ”Araceae”
(plants that grow from one shoot/spadix.) is thought to have originated in the
Indo-Malayan region is inedible when raw and considered toxic due to the presence of calcium oxalate. The toxin is minimized by cooking A popular recipe for Gabi is  laing, sinigang and in ginataang halo-halo. tid·bit ~ A small piece of tasty food. A.K.A. Lumpiang Gabi one most widely cultivated crop in the world next to potatoes, rice, wheat, and corn Penetrating the market will be easier because taro is globally known EASY TO WORK WITH Taro is 1.) 3.) 2.) 4.) Currently there is No Legal Business the creation of alternative products from taro associated with It is a healthy snack made from organic TARO roots It is a bite size roll deep fried in low fat oil to a golden brown crisp Taro rolls are served in 4’s on paper boats with complementary sauce/toppings IDEAL TOPPINGS FOR TARO ROLLS: SPRING ONIONS, GARLIC BITS, CHILLY FLAKES,BACCON BITS, GRATED CHEESE. COMPLEMENTARY SAUCES FOR TARO ROLLS ARE: VINEGAR, SWEET & SOUR SAUCE, GARLIC- MAYO, KETCHUP,THOUSAND ISLANDS, CHILLY SAUCE, CHEESE DIP . Business Objectives -to earn profit and avoid loss
-to enter and create new markets
-to supply standard quality of goods
-to adapt to trends and market changes
-to expand and keep business growth consistent Overall Objective -gain product recognition in Tanauan City and other locations
-to enter new market segments (e.g. mall outlets)
-build potential business partners in other locations nation wide via franchising
-expand product range Specific Objective There is abundant supply of taro year-round 5.) WHO TO SELL IT TO? 5 Year Plan Year 1 Year 5 Year 4 Year 3 Year 2 Establishment and Promotion of Business Business Expansion Planning and Investing for Business Operation Expected Return of Investments Creation of New Market FOOD INDUSTRY 6% 22% 14% 16% 23% 19% Projected Growth in 5 years NON-ALCOHOLIC BEVERAGE YEAR 200%

180%

160%

140%

120%

100%

80%

60%

40%

20% 1 2 3 4 5 SALES MARKET PROFIT AGRIBUSINESS FOOD SERVICE ALCOHOLIC BEVERAGE RETAIL PACKAGED FOODS MARKET SHARES Overall Market Overall Psycho-graphic Market Overall Behavioral Market Overall Geographic Market Geographic Psycho-graphic Behavioral Specific Target Market Large Establishments Within Tanauan City Health Conscious People Who Buy FRIED SNACKS MARKET MATRIX Heath conscious who seek savory food People who buy Lumpia 250% 60% 110% Taro Spring Roll It's ingredients are: Taro, carrot, garlic, salt and pepper, pickles, bell peppers, onions and lumpia wrapper What is a Spring Roll? Spring rolls are a variety of filled and rolled appetizers which originated from China In the Philippines, Spring Rolls are called Spring Rolls are usually steamed, fried, or served fresh There are 4 kinds of Lumpia: Lumpiang Sariwa, Lumpiang Shanghai, Lumpiang Gulay, & Turon "LUMPIA" HEALTH BENEFITS excellent source of potassium
has 3 times the dietary fiber of potatoes
has a low Glycemic means that taro help prevent diabetes
RICH IN: calcium, vitamin C, A, E and B vitamins, as well as magnesium, manganese and copper Pricing Location Advertising & Communication Product & Service Attack Mechanism Cost Plus Pricing
+
Marginal-cost pricing
+
Pay what you want
+
Freemium Pricing Internet Ads
+
Event Sponsorships
+
Business Contacts
+
Grand Openings Good Quality Products
+
Good Customer Service Direct Selling & Wholesaling Company Logo Company Slogan Competitive Factor THE ORIGINAL TARO ROLLS CONTINGENCY PLAN: Other Market Influences Economic Factors


Technological Factors


Government Factors


Seasonal Factors


Competitive Factors S W O T The concept of tidbit is New to the market so it has No direct competitor
The taro lumpia has its unique characteristics in terms of foods being offered and other features being presented
Price competitive perception of some that street foods are unhealthy and unsafe.
Maintenance of special features of the store is quite costly.
Product is hand made and more time costly compared to machine operated production tidbit can develop market through the use of technology (internet)

Tidbit would be the first business that caters taro rolls in the locations chosen. The business will be new in the market, it may easily have good market standing but it may encounter difficulty in terms of sustaining demand of the customers that may lead to its saturation point or declining stage
Tight competition with indirect competitors
Entrants of new competitors Other Street Foods Vendors fast food services Commercial food retailers Homemade
food products
(home grown businesses) Competitors EMIR ALTERNATIVE KAMOTE CANOLA OIL AS SUBSTITUTE FOR CORN OIL Store Outlet at Emir The People Behind Tidbit
Full transcript