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COMMUNICATION vis-a-vis MASS COMMUNICATION
Transcript of COMMUNICATION vis-a-vis MASS COMMUNICATION
Communication is simply the act of transferring information from one place to another.
Interpersonal communication is the process by which people exchange information, feelings, and meaning through verbal and non-verbal messages: it is face-to-face communication.
Interpersonal communication is not just about what is actually said - the language used - but how it is said and the non-verbal messages sent through tone of voice, facial expressions, gestures and body language.
Communication which utilizes technology more and more often for personal interactions
"comprise the institutions and techniques by which specialized groups employ technological device (press, radio, films, etc.) to disseminate content to large, heterogeneous, and widely dispersed audiences." (McQuail, 1969)
Two defining features of Mass Communication:
Magnitude and Scope of Audiences
Organizational Communication that uses technology.