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Business Model Canvas

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by

Christoph Sawyer

on 8 November 2013

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Transcript of Business Model Canvas

- Freshman college students and Boarding School Students, who are looking for extra space while in bed.
- Excited parents who are moving their kids to dorms.
- Convenience

- Affordability

- Usability
- Week-one Orientation, parents weekends, prospective students weekends.
- College Book Stores
- Social Media/Online presence
- Word of Mouth
- Versatile


- The ability to readily access multiple items.
- Focus on customer acquisition.

- Co-creation approach by listening and adapting to customers needs.

- Using feedback and ideas from customers to pivot.
- Small-scale production
- Asset sale: one-time purchase at a fixed price.
- To distribute our product we the endorsement of universities and bookstores.
- Manufacturers to build the product.
- Plastic Engineer to design the product.
- Loans from FFFs, banks and investors to kick start the business
- Team of designers and plastic engineers to continuously pivot the product.
- Team to experiment and analyze the feedback from customers.
- Stable manufacturer
- Adding new partners to improve our product.
- Universities endorsement.


- Manufacturing:
-TBD
- College Book Stores
- Universities, colleges.
- Advisory Board
Julia, Dan, Christoph
and Delight

02
20
2013
Additional consulting from:
-Product Designers
-Packaging Designers
-Distribution Managers
-Supply Chain Manager
-Manufacturing Manager
Value-driven:
Cost-driven:
-Determined to meet the specific and many needs of our customers
-Our target customers are college students on a budget.
Characteristics:
- Fixed costs (production/manufacturing, social media, costumer service)
Full transcript