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NMPrague #5 // Participation and new media

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jaroslav svelch

on 23 November 2016

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Transcript of NMPrague #5 // Participation and new media

participation & new media
blogs (LiveJournal)
collective intelligence
metadata
accessibility
technologies: Java, Flash, databáze
"web 2.0"
providing connection x providing social networks
economic model: platforms, web apps, long tail economy
dynamic content
content is stored on a server
perpetual beta, software as service
always online
2004 - O'Reilly Media conference
jaroslav@svelch.com
participatory culture
the promise of
"the ease of distribution and creation of content brings
participation in public life, culture, and politics"
Henry Jenkins
participation vs. interaction
Nico Carpentier
produsage
"the collaborative and continuous building and extending of existing content in pursuit of further improvement"
USER GENERATED CONTENT
where is the power?
"A political process, where the actors involved in decision-making processes are positioned towards each other through power relationships that are (to an extent) egalitarian."
The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all.
Jay Rosen (2006)


video game modding

negotiation about media content
(Mass Effect 3 ending)
participation
"media"
/power
citizens
audience activity
early effect theories
decoding/oppositional reading (Hall: Encoding)
relaying, spreading existing content
content creation
originally an elite environment
a historical narrative
of media participation
?
levelling the power relations
collective decision-making
voice
intentional action
participation in/through media
information superhighway
"liking" items on social networks
Mark Poster: Second Media Age (1995)
genres?
torrenting
image sharing
fan subtitling
open source software
blogging
"YouTubers"
let's plays
Etsy/Fler
writing movie review for iMDb or ČSFD
Harry Potter slash
Axel Bruns (2007)
Full transcript