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NMPrague #5 // Participation and new media
Transcript of NMPrague #5 // Participation and new media
technologies: Java, Flash, databáze
providing connection x providing social networks
economic model: platforms, web apps, long tail economy
content is stored on a server
perpetual beta, software as service
2004 - O'Reilly Media conference
the promise of
"the ease of distribution and creation of content brings
participation in public life, culture, and politics"
participation vs. interaction
"the collaborative and continuous building and extending of existing content in pursuit of further improvement"
USER GENERATED CONTENT
where is the power?
"A political process, where the actors involved in decision-making processes are positioned towards each other through power relationships that are (to an extent) egalitarian."
The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all.
Jay Rosen (2006)
video game modding
negotiation about media content
(Mass Effect 3 ending)
early effect theories
decoding/oppositional reading (Hall: Encoding)
relaying, spreading existing content
originally an elite environment
a historical narrative
of media participation
levelling the power relations
participation in/through media
"liking" items on social networks
Mark Poster: Second Media Age (1995)
open source software
writing movie review for iMDb or ČSFD
Harry Potter slash
Axel Bruns (2007)