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Rules of Yearbook Layout

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Amy Beth Mears

on 15 October 2013

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Transcript of Rules of Yearbook Layout

Rules of Yearbook Layout
Design Elements

Text-Display type such as headlines and titles should be large and attention getting.
Body text such as stories and captions should be smaller but easy to read.

White Space (AKA Negative Space)-An area of the layout that has NO text, photos, or art.
Should be planned
Should be used as an effective way to separate elements
Should be used to lead the eye

Design Elements
Photos-Images originating from a camera.
Photos form the core of the layout and should be designed first in a “pinwheel” formation.
Photos will also use the eyeline to guide their placement

Art-Lines, boxes, gradients and drawings
should enhance a layout
should add meaning or order
Not merely decorations

Your Assignment
2 Spreads, your first one has already been assigned.

Use In-Design Software, start with the given layout assigned to your page section. Using the Go Design layout, tweak the page to make it look unique.

Employ EACH of the elements from this PowerPoint.

You may use gray boxes for photos.

You may use graphics from the Hj Libraries and Graphics.

When finished print out you page and bring it to me, when the first one is complete, I will assign you your second layout/spread.
Once you have learned these rule, demonstrated them and shown me you understand how they work, I will let you begin trying to break the rules, because that's why me make rules, right?

~to break them:)
Spreads will always be one continuous Layout
When you design a page you want the layout to flow easily from right to left and left to right. Even if the two pages are covering different topics.

You don't look at one page in a book so don't design it that way! This is a poor example of a uniform two page layout
Excellent Example
Excellent Example
Excellent Example
Excellent Example
Excellent Example
Words You Must KNOW!!
Spread- Two pages that face each other.
Swatch- Preset Colors for your pages
Gutter- Extra pica between facing pages that allows for binding.
Eyeline (AKA visual center)- Horizontal line off of the true center established by one pica of white space. All elements should “hang” off of this line except the dominant photo, which should be crossed by it.

This panel is used to select colors. We have pre-set these for you.
Eyeline or Visual Center
Photos on the Eyeline
There must be a dominant photo (about twice the size of other photos) Other photos should “hang” off of the dominant photo, the eyeline, and be grouped toward the center
ONLY 5-7 photos per spread , ONLY odd numbers
Leave room for captions near to EVERY photo.
There must be a dominant photo (about twice the size of other photos)
Other photos should “hang” off of the dominant photo, the eyeline, and be grouped toward the center
The dominant photo should be at least 2x the size of the other Photos
Dominant Photo
Odd Numbers Only, don't forget to include a caption box for each photo!
Should enhance the concept of the page. Do not use bad CLIP ART!!!
Rules about Text
1. You must use the correct font and size for each area on your page. Check the Poster on the wall!!
2. All Headlines will use the same font, all Sub-Headlines will use the same font, all body and captions will use the same font.

Primary & Secondary
MUST include at least one verb
Must lead directly into lead idea of story
No verb necessary
Applies to the focus of the spread, not the story
Large, at least 24 points
Body – the story text, must explain why you are telling the story and the WHO, WHAT, WHERE, WHEN AND HOW.

Captions – blurbs beside photos, identify persons adds to the story written in the copy and validates the purpose of the photo. Explains what you might not know from looking at the photo.

Bylines – photographer name/author name

Must be easily readable
Must be spell checked

Should enhance, not merely decorate

Page elements
Often used to associate or dissociate from theme/idea/spirit
Rule lines MUST be consistent - use the internal software ruler

White Space
No trapped white space!! - make it purposeful

Consistent internal spacing - same throughout

USE white space to lead the eye

Use it to establish a 1 pica Eyeline - visual center

Use it to establish Simplicity
Full transcript