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Transcript of Mardi Gras
so Special? Economic Impact Event History Who is the Target Market? # of Attendees / Vendors Who Organizes & Pays for
Mardi Gras? Mardi Gras is an annual carnival celebration held in New Orleans, LA.
Its purpose is to get the partying out so lent could begin. * $300.7 million total contribution
* $8.50 for every $1 spent by the city for direct services (police, fire, sanitation) in tax revenues
* 1.5% of New Orleans GDP Mardi Gras has a large target market. People of all ages, nationalities, earned incomes and countries attend
Mardi Gras. Mardi Gras parade Krewes are private non-profit organizations whose members get together year round to plan their parade's theme, costumes, and unique throws. Each Carnival Club, as they are known, is individually funded by its members. They support their Krewe through dues, sales of krewe-related merchandise to their members, and fundraising. Mardi Gras parade Krewes may not have corporate sponsors. Attendees: Over 1 million people attended
Mardi Gras in New Orleans in 2005, about 700,000 were there in 2006 and an estimated 800,000 attended in 2007.
Vendors: There is a different amount of vendors every year. On February 24, 1857, the 1st Mardi Gras parade was held in New Orleans by the Krewe of Comus. They began the tradition of presenting a parade with floats and following it with a ball for the krewe and their guests.
In 1872, Rex selected the official Mardi Gras colors in honor of the visiting Russian Grand Duke Alexis Alexis Alexandrovich Romanoff, who suggested the colors.
In 1875, Louisiana declared Mardi Gras a legal state holiday. This event is made special because it is free!
Since all of these parade organizations are completely funded by their members, New Orleanians call it the "Greatest Free Show on Earth"! Schedule of Activities Parades begin
January 19th – February 12th in celebration where each Krewe exhibits their float in celebration up to Mardi Gras,“Fat Tuesday”. There are also masquerade party, debutant balls, and King and Queen balls. Sponsors * Experience New Orleans!
* New Orleans Bed & Breakfast
* New Orleans Business Services.com
* Best New Orleans Hotels
* NewOrleansTransportation.com Security
Concerns Local, State, and Federal law enforcement agencies have come together to keep Mardi Gras fun, safe, and contained.
In the last couple of years, the United States Coast Guard has even played a roll in the safety of Mardi Gras. The Coast Guard patrolled the Mississippi River and also the Canal Street/Algiers Ferry.
In 2009, 117 troopers from across the state helped New Orleans police with crowd control and other functions.
30 members of the state prison’s tactical units were deployed for the Carnival weekend, they staffed roadblocks for French Quarter residents.
Volunteer police officers from other counties/states come in to help. Unique Features The entire structure of Mardi Gras is unique in the ways of the event’s establishment, the Krewe sets it up the organizing of the parade schedule, the floats truly creating the event completely.
Another unique feature is the throwing of beads, doubloons, cups, and the hosting of balls. Race barriers are truly broken and not an issue in this event which unique and amazingly refreshing. The Carnival season actually begins on January 6 - King’s Day (Feast of the Epiphany).
Mardi Gras is never on the same day each year because Easter Sunday is never on the same Sunday each year. It's always the day before Ash Wednesday though.
The date of Mardi Gras changes every year because it's connected to Easter, which can fall on any Sunday between March 23 and April 25. Mardi Gras is scheduled to be 47 days before Easter. Frequency: Annually held on varying dates Justice. Power. Faith. Interesting Fact:
1972 was the last year in which large parades went through the narrow streets of the city's French Quarter section; larger floats, crowds, and fire safety concerns led the city government to prohibit parades in the Quarter.
Major parades now skirt the French Quarter along Canal Street.