Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



The Long Tail

Kevin Robinson

on 26 April 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of MBA861FinalExamKevinRobinson

The Long Tail What is The Long Tail? http://www.wired.com/wired/archive/12.10/tail.html Introduced by Chris Anderson in 2004 in Wired Magazine In this article: The idea is that there's a huge market for obscure, low-volume items, including books, music, movies, and anything else. The "Top-40" and "bestsellers" are the short tail, everything else is the long tail. And further explained here: Some examples of companies using the long tail are: Amazon http://www.amazon.com Amazon makes money by selling things cheaply. But.... Also by letting me find every book I could ever want. After all, Where else can I buy both a popular book for my 4 and 3-year olds... And also buy for myself an obscure work of fiction about a Russian madman who took control of Mongolia for five months in 1921? Rhapsody does the same thing with music..... And Netflix does it with movies http://www.rhapsody.com http://www.netflix.com How do Amazon, Rhapsody, and Netflix do all this profitably? Their items are kept in a low-rent warehouse or on a server versus a high-rent retail space And what does this mean for the shareholder? A long tail of products, an almost unlimited supply of profits And what does it mean to you? It means you don't have to listen to this: And explained further in the following video And That's The Long Tail
Get it? See the long tail?
Full transcript