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EP - Storytelling in the EU - FINAL

Presentation to the European Parliament visitor centre on 17 June. If re-used, kindly mention my name or provide attribution.
by

Andras Baneth

on 18 July 2013

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Transcript of EP - Storytelling in the EU - FINAL

Today
The 6 factors
The content
A few ideas
A few comments before we start...
About me
András BANETH
Thank you
Ideas & tips
No silver bullet
Full respect
No examples used
We have a tough job...
“Though this be madness, yet there is method in't.”
Polonius (in Hamlet)
~ 300.000
..in person!*
www.eutraining.eu - www.eu-testbook.com - www.eu-academy.eu - andras@baneth.eu
What is your objective?
...and today's objective
More visitors...?
Positive impression about the EU & EP
Visibility & EU2014
Tell visitors about....
Importance of Europe & EU
The EU affects their life
EP is a key institution
"EU" is great...despite its flaws
Simple
Lumineyes uses "a laser to heat the pigment layer [of your eye]. The process either bursts the pigment cells, resulting in the release of free pigment into the iris, or simply damages them."
”Lumineyes is like LASIK for eye color”
‘The coordination issues inherent in a highly regionalised structure put emphasis on an efficient organisation of public governance, as the presence of multiple networks, layers and actors may lead to duplication of structures with weakened governance and higher administrative costs.’
European Commission, Country Specific Recommendations, 2013
"this policy is not Community competence but it is decided on an intergovernmental basis"
"according to the subsidiarity principle, projects financed from the ERDF are managed by national governments"
"when COREPER diplomats meet, the rapporteur participates in the trilogue along with the Commission's representative"
Anchoring (use what they know)
"Horseless carriage"
"The EU is the same size as..."
"The EP is similar to the US Congress"
"It was decided
in the 1999 Amsterdam Treaty
that the EU should have more powers in immigration..."
"It costs the price of a coffee for each EU citizen"
Foreign policy or tax issues are decided by unanimity...
...so if I look around in the room...
Unexpected
Concrete
Credible
Emotional
Stories
The 6 factors
a.k.a. : "surprising"
"Do you know how many alphabets & languages are there in the EU?"
A. 3, 22
B. 2, 23
C. 3, 20
D. 3, 23
a.k.a. : "counter-intuitive"
"Who has the biggest economy? (in decreasing order)"

A. China, European Union, USA
B. USA, European Union, China
C. European Union, China, USA
D. European Union, USA, China
(World Bank ranking, nominal, based on 2011 figures)
a.k.a. : "think again"
"Europe Has a Democratic Deficit."
"Europe Is Irrelevant in Asia."
China's biggest trading partner
India's 2nd biggest
ASEAN's 2nd biggest
Japan's 3rd biggest
Indonesia's 4th biggest
FTA with Singapore and South Korea
Talks with ASEAN, India, Japan, Malaysia, Thailand, and Vietnam
"Europe Will Fall Apart."
a.k.a. : "preempt scepticism"
a.k.a. : "really?"
a.k.a.: "EU can be fun?"
S.U.C.C.E.S.S.
the biggest challenge in EU communication
"What has the EU done for me?"
Waste recycling

an iPhone

not

This is

Data roaming

Anti-Trust Laws

EU Patent

EU Trademark

Infrastructure state aid

Copyrights

iTunes pricing

Privacy issues

Product safety standards

International trade

Internal EU market

"The EU finances several regional development projects."
"The air travel liberalisation is a great achievement."
"The EU protects animal welfare and the environment."
"The European Parliament is very active in the field of human rights and protection of free speech"
Mohamed Bouazizi
Post-humus winner of the 2011 Sakharov Price
Current events...
"Their" EU personalities
Quote from their country(wo)men
"There is no future for the people of Europe other than in union." (Jean Monnet)
"I want my money back!" (guess :-)
...is it?
Putting all figures in perspective
Your
personal
credibility
EU official
Representative
Knowledge
Authenticity
No more war
“The Dell Theory stipulates: No two countries that are both part of a major global supply chain, like Dell’s, will ever fight a war against each other as long as they are both part of the same global supply chain.”
Thomas Friedman, The World is Flat (2005)
United in diversity
The EP's
institutional
credibility
i) democratically elected
ii) the most open
iii) the most accessible
iv) it listens
v) greatly increased powers
...but...
Any emotional reaction can work...
Humor
Fun & anger
Love
Fear
Does the Strasbourg issue trigger the "right" emotions...?
BPA baby bottles
Seal clubbing ban
EU-brokered Serbia-Kosovo agreement
Who do I call if I want speak with Europe?
Show an MEP and explain...
A typical day
The EP & ACTA
How YOU got there
What does an assistant do
I remember when...
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Why was the EU created
Why does it matter in the world
Why it matters for everyone
(business, government, civil society, citizens)
Geopolitics
Competences
Tasks
Key person(alitie)s
& their roles
Decision making & EP
EU budget
Lobbying
European Citizens' Initiative
Exclusive
Shared
National
Customs, Trade,
Competition, €
Energy, Environment,
4 Freedoms, Agriculture
Consumer Protection
Education, Taxation,
Foreign policy
27 Member States + EU Institutions:
Power sharing
Member States: Extensive powers
27 Member States
Member
States
Member
States
Member
States
Member
States
Member
States
Member
States
EU Institutions
Global role
6.8%
11%
~2x Asia's
Political
Debates & control
Enlargement
Sakharov
Election observation
...with concrete examples
New ideas & materials
Attending one another's lectures
Checkboxes on EU knowledge
Law/political knowledge
Checkbox on EU topics of interest
Shared idea resource
Excel chart with examples (stories)
Collecting FAQs
Have them spread the news
& add visibility to the EP
Free wi-fi?
Gamify
Remember the 6 factors*
Thank you for your attention
Storytelling about the EU? Possible.
András Baneth
...despite its flaws, the "EU" is great
(thanks to Magritte)
a.k.a. "authentic"
The
EU's
credibility (why is it needed?)
Legislator/regulator
[Authority]
"Soft law"
What has the
EU
done for
YOU
Country/Region -- Area of interest
Pre-visit questionnaire
Questions?
*especially 'concrete'
*people don't read, but they listen (mostly)
Full transcript