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ECDL Marketing Presentation
Transcript of ECDL Marketing Presentation
A must have - Best way to Promote you and your products - Easy to Measure
Proven results for us - Our Average Open Rate is 27.2% (industry ave. 14%)
MailChimp - 12,000 free emails per month for 2,000 subscribers
Drop and Drag Layout and Responsive Design
Get someone to check your copy!
Consumer testimonials multiply trust by up to 11 times
So where do I start?
Marketing without a Budget
Content Marketing generates roughly 3 times as much as traditional marketing and costs 62% less
Not just for the big boys - 72% of website owners can amplify content
Content is King - if your content is poor there's really no point
Top Tip -Need Inspiration - Buzzsumo
How to share - Influencers, Social, Email
I'm not dead yet
Top tips to Improve Engagement and Generate Leads
MailChimp Signup Forms
- Easy to set up - Best way to build lists
- Again very easy to set up - Provides you with Social Sharing Tabs and Heat Maps
- by the end of 2016 2/3rds of all searches will be done on Mobile
- Makes it Very Easy to Create, Host and Promote Events and Courses
- This is where you will find out if it is really working!
The Centre of the Universe
Email Marketing -
Lists Size - Open Rate - Click Rate
Content Marketing -
Shares - Traffic
- Buzzsumo & Google Analytics
Shares - Likes - Mentions - Retweets -
- Traffic - Channels - Real Time -
Segment your lists & personalise your message:
Delivered to 1,200 Subscribers
Open Rate – 32.3%
Click Rate - 11%
Michael Tighe - firstname.lastname@example.org
Like us Facebook ECDL - facebook.com/ECDLIreland
Follow us on Twitter - @ECDLFoundation
Follow us on LinkedIn - linkedin.com/company/ecdl-ireland
Sign up for monthly newsletter @ www.ecdl.ie
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Don't let them leave without performing an action!!!
Forbes asked Marketers to give their views on which digital marketing techniques will matter most to their businesses in 2016.
Focus on Engagement - Don't bother if no one is talking
Build LinkedIn and Facebook Groups - ICS has seen great success from this
Tweet your articles and Social Media group discussions
Influencer Marketing - Key players and employees can have a great influence
Top Tip - Hootsuite or Buffer to make things easy
I know influential people!
Buzzsumo - my favourite tool for reseraching the competitive content landscape
Hootsuite - Manage multiple accounts on one page