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William Grant and Sons Ltd

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Cat McLean

on 8 December 2013

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Transcript of William Grant and Sons Ltd

Social Pressures
William Grant and Sons
Market and Competitors
Current Strategy

Likely Conditions in 2025
Climate Change
Peat Degredation
Energy Acheivements
Past Opposition to Wind Farms
Reyka Vodka

Environmental Pressures
Cost of excess waste
New technology and innovation
Access to finance
Economic Pressures
Location of Operations and Distribution Points
Social Strategies
Cultural Pressures
Investment in Peat Restoration
Focus on Impact Reduction
Support for More Green Products
Green Energy Investment
Environmental Strategies
Political Conditions
Social Conditions
Environmental Conditions
Scottish Whiskey Association (2013) Facts and Figures. [Online] Available from: http://www.scotch-whisky.org.uk/what-we-do/facts-figures/ Accessed 13/11/13

Nielsen in The Scotsman (2010) Glenfiddich Takes The Crown as Best Selling Single Malt. [Online] Available from: http://www.scotsman.com/news/scotland/top-stories/glenfiddich-takes-throne-as-best-selling-malt-1-793791 Accessed 13/11/13

Julyan, A.M. (2010) Talisker Plots to Oust Glenfiddich as UK’s Top Malt. Green Grocer [Online] Available from:http://www.thegrocer.co.uk/fmcg/talisker-plots-to-oust-glenfiddich-as-uks-top-malt/212968.article?redirCanon=1 Accessed 13/11/13

MacGregor, F. (2013) Rich List: Fortunes soar 60% for Wealthiest Scots. The Scotsman. [Online] Available from http://www.scotsman.com/news/scotland/top-stories/rich-list-fortunes-soar-60-for-wealthiest-scots-1-2904233 Accessed 13/11/13

Cramb, A. (2013) Whisky Industry Challenges Scots Plans for Minimum Pricing for Alcohol. The Telegraph. [Online] Available from: http://www.telegraph.co.uk/news/uknews/scotland/9803030/Whisky-industry-challenges-Scottish-plans-for-minimum-pricing-for-alcohol.html Accessed 20/11/13

William Grant & Sons (2013)Responsibilty. [online]. Available from: http://www.williamgrant.com/en-GB/ResponsibilityDrinking/default.html Accessed 24/11/13

Portman Group (2013) About. [online]. Available from: http://www.portmangroup.org.uk/responsibility-programmes/landing_page/sponsorship Accessed 24/11/13

WilliamGrantandSons (2012). William Grants and Sons, A Rare Character. [youtube video] Available from: www.youtube.com/watch?v=xihlgZ6dD7Q Accessed 18/11/13.
Responsibility & Sponsorship
condone illegal, irresponsible or excessive drinking

sponsor events with 25% + attendees under age

advertise on childrens clothing/toys

convey increased sexual prowess or success from consuming products

associate drinking and dangerous activities like driving or sailing

Charity & Employee Engagement
Aim: Donate 1% of profit to charity

Charity focus on wildlife, culture and alcohol support

Employees encouraged & rewarded for creative ideas
Continue social responsibilty measures

Increase charity donations

Become a leader in promoting responsible drinking

Shift to employee ownership

Cultural Strategies
Culture management
Sustainable tourism
Community vitality and planning
Existing within a traditional community
Traditional imagery of whisky production
Touristic value of whisky
Economic Strategies
Turning excess waste into profit
Product diversification
Encouraging of R&D department
Full transcript