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KSAT-12

IN/EX
by

Megan Casey

on 22 February 2015

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Transcript of KSAT-12

IN/EX


Social Media

Megan Casey, Marco Cepeda, Olivia Herrera, Sade Ogunrinde, Andrew Ramirez
Sales/Advertising

Why?
Television
Choosing
KSAT

History
Innovative Exchange
Who Is KSAT 12?
Vision Statement
To provide the world's premier communication enhancement strategies through innovative research and technology.
External
FACEBOOK:
278,097 likes
News
Weather
Behind-the-Scenes Fun

TWITTER:
40.2K followers
76K Tweets
3,771 following
Website
IN/EX
All Access
Breaking News
News on All Levels
Meet the News Team
Community Calendar
Clips
Recipes
Livestream
K0N0 TV
Feb. 1957 first aired
1969 became KSAT-TV

Current Owners:
Graham Media Group
The Nightbeat
365 days a year
Every night at 10pm
Major News
Breaking Events
"If it bleeds, it leads"
.
General Programming
Information
37 hours weekly
Lead Anchors:
Ursula Pari
and
Steve Spriester
Ursula Pari
Graham Media
Group
Live News
Tablets/Smart Phones
Active News Radar


ABC Affiliate
Ranked No. 1
Largest Audience Every Slot
Nightbeat Success




Friendly
Easy Going
Social
Accommodating
Face of KSAT
#1
IN/EX
Mission Statement

Showcase an outstanding Internal and External communication blueprint that makes this local organization world class "in every way, every day".
The Faces of KSAT
News
Production
3 shifts
Back to the Drawing Board
Triple Threat: "Shoot, Write, Edit"
Mobile Apps
KSAT's Main App:
KSAT Storm Radar
Wake Up with KSAT
KSAT Big Game Coverage
Other KSAT Apps
5 Stations
KSAT-TV (ABC)
Hardest Challenge:
"Maintaining revenue and keeping customers satisfied".
Advertising Restrictions
Sales
Email
Phone
One on One Meetings
Go to Meetings for Presentations done
Online
Conference Calls
Benefits
Departments
Account Executive's
Traffic Department
Production Department
Local Sales Manager
National Sales Manager
Digital Sales Manager
Non-Verbal
Internal
raise brand awareness

create positive PR

provide attractive content
Proxemics

build brand positioning through imagery

support a sales promotion campaign

create internal emotional commitment


Weekly Sales
Department Head Weekly
SA Live Weekly
Digital Weekly
Customers
Atmosphere
"KSAT Juice" No Divas Friendly
Face to face communication
Open Door Policy
Talk through the walls
Pathfire Email

Daily Meetings
How we're going to move our resources
Where to put the story at
What story is best for viewers
Editorial
Meetings
"Under promise, over deliver"
San Antonio
News Station

Full transcript