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Transcript of KSAT-12
Megan Casey, Marco Cepeda, Olivia Herrera, Sade Ogunrinde, Andrew Ramirez
Who Is KSAT 12?
To provide the world's premier communication enhancement strategies through innovative research and technology.
News on All Levels
Meet the News Team
Feb. 1957 first aired
1969 became KSAT-TV
Graham Media Group
365 days a year
Every night at 10pm
"If it bleeds, it leads"
37 hours weekly
Active News Radar
Ranked No. 1
Largest Audience Every Slot
Face of KSAT
Showcase an outstanding Internal and External communication blueprint that makes this local organization world class "in every way, every day".
The Faces of KSAT
Back to the Drawing Board
Triple Threat: "Shoot, Write, Edit"
KSAT's Main App:
KSAT Storm Radar
Wake Up with KSAT
KSAT Big Game Coverage
Other KSAT Apps
"Maintaining revenue and keeping customers satisfied".
One on One Meetings
Go to Meetings for Presentations done
Local Sales Manager
National Sales Manager
Digital Sales Manager
raise brand awareness
create positive PR
provide attractive content
build brand positioning through imagery
support a sales promotion campaign
create internal emotional commitment
Department Head Weekly
SA Live Weekly
"KSAT Juice" No Divas Friendly
Face to face communication
Open Door Policy
Talk through the walls
How we're going to move our resources
Where to put the story at
What story is best for viewers
"Under promise, over deliver"