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Intro to Information Architecture

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by

Jeff Jones

on 18 September 2012

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Transcript of Intro to Information Architecture

What is Information Architecture?
“The combination of organization, labeling, search, and navigation systems within web sites and intranets.”
Information Architecture
Software
Engineer
UX / UI
Design
Usability
Design
(cc) photo by Jakob Montrasio
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“An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.”
“The art and science of shaping information products and experiences to support usability and findability.”
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People
Content
Context
Differences Between Libraries and Web Sites
Explaining IA to Others
“I organize huge amounts of information on big web sites and intranets so that people can actually find what they are looking for. Think of me as an Internet Librarian.”
“I help my company by making it easy for customers to find our products on our web site. I’m a kind of online merchandiser. I apply one-to-one marketing concepts on the Internet.”
“I’m the one who takes on that information overload problem that everyone’s been complaining about lately.”
Graphic
Design
Content
Management
Marketing
Copywriting
Interaction
Design
Differences Between Books and Web Sites
Why IA Matters...
Value of
Education
Cost of
Training
Cost of
Construction
Cost of
Information
Cost of
Information
Cost of
Information
Cost of
Training
Cost of
Maintenance
Cost of not
finding
Information
Cost of
Maintenance
Value of
Brand
Full transcript