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Introduction to The History of Advertising & Design

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by

Kirk Demarais

on 5 September 2016

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Transcript of Introduction to The History of Advertising & Design

Introduction
WHY STUDY
DESIGN HISTORY?
http://www.marksimonson.com/notebook/view/mad-men-mad-props
TO BE A BETTER CREATIVE
BY MIMICKING
THE MASTERS
Art is relative.
Design can succeed
or fail.
Design history is style history.
style
noun \stīl\
A manner of doing something.

Art builds upon itself.
Everything man creates is
affected by what has come
before it.
BY EXPANDING YOUR INFLUENCES
Remix Culture
Some art is literally made
up of existing art.
http://www.thru-you.com
http://www.flickr.com/photos/24140210@N05/sets/72157607329841191/
Theft, Homage,
or parody?
http://www.joelapompe.net/
vimeo.com/25380454
BY STUDYING
GOOD DESIGN
BY PRACTICING ACCURACY
HOW?

It always solves the problem
it set out to solve.
GOOD DESIGN
BY STUDYING THE GOALS
BEHIND THE DESIGN MOVEMENTS
Innovative
Honest
Enduring
Functional
Beautiful
Intuitive
Focused
Is often
Joe La Pompe collection
Similarities Flickr set
http://www.marksimonson.com/notebook/view/typecasting
Example: Period typography
in movies and television
Your thoughts?
http://www.marksimonson.com/notebook/category/son-of-typecasting


GOOD
THINGS

NOT JUST
A HISTORY
CLASS

STYLE
THE BEST
MANAGEABLE
SCOPE
SEE THINGS
DIFFERENTLY
MEMORABLE
MEANING
NOT JUST
A DESIGN
CLASS


emotions
values
ideals
politics
cultures
and more
“You are a mashup of what
you let into your life.”
-Austin Kleon
King Louis the 14th
ABOUT
ME

STYLE = CODE
1646
The History of
Advertising & Design
Full transcript