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PRODUCTS

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by

Sofia Claros

on 30 October 2014

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Transcript of PRODUCTS

PROGRAMS
TMP
TLP
GCDP
Global Family
global Buddy
Xp
aiesec
er
open
N. Progress
match
Realise
Complete
reintegration
apply
test
local introduction meeting
integration to the team
GCDP
GIP
Host
Buddy
Status
experience
assessment
Yes...
No..
alumnus
integrated
experience
Bono Vox
Felipe Cardenas
Sandra Quintero
Bono Vox
what is aiesec?
Association Internationale des Étudiants en
Sciences
Économiques et Commerciales
history
It should never be repeated!
The International Platform for Young people
AIESEC WORLDWIDE
A way
“A road, a path, a manner of doing something and a compass. The reason!”

the golden circle
our vision
our impact
our values
planning
aiesec international
structure
AIESECE WORLD
STRUCTURE
MC STRUCTURE
STRUCTURE
WHAT IS MARKETING?
It is the process of communicating the value proposition of a product or service to customers or consumers, in order to facilitate the sale.
Providing a strategic view segmentation for exchange programs, oGCDP, OGIP, and IGIP iGCDp
Ensure SYNERGY with other areas
Positioning
brand management
It's not about what you want to sell, but what the consumer wants to receive

To have what they want, and motivate them to want what we have
People want a product not for himself but for the solution or benefit offered
We deliver what we promise, so that consumers feel good about their investment, and decides to return
value proposition
sales management, Programs
and products
The program is shown GCDP our external market GLOBAL CITIZEN and must represent the entire value proposition behind this
culture
enviorement
social entrepreneurship
education
teaching
business
and sales
Information
technology
engineering
Caring for our image
CHANNELS
ONLINE
https://www.facebook.com/AIESECColombia1
https://twitter.com/AIESECColombia
http://www.youtube.com/user/AIESECinColombia
OFFICIAL PAGES
YOU ARE PART OF THE BRAND
COMMUNICATION POLICIES
Management BRAND
Management of national programs
Management of Virtual Channels
Manage external media
Operation of Internal Chan
Vocabulary
@ = AIESEC
@XP = AIESEC Experience
AI = AIESEC International
TMP = Team Member Program
TLP = Team Leader Program
LC = Local Committee
LCVP = Local Committee Vice-President
LCP = Local Committee President
MC = Member's Committee
MCP = Member's Committee President
MCVP = Member's Committee Vice-President

GCDP = Global Community Development Programme
GIP = Global Impact Programme
LLC = Life Long Connection
IXP = Integrated Experience
TM = Talent Management
iGCDP = incoming Global Community Development Programme
oGCDP = outgoing Global Community Development Programme
iGIP = incoming Global Impact Programme
oGIP = outgoing Global Impact Programme
Engagement with aiesec
Full transcript