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Transcript of PRODUCTS
local introduction meeting
integration to the team
what is aiesec?
Association Internationale des Étudiants en
Économiques et Commerciales
It should never be repeated!
The International Platform for Young people
“A road, a path, a manner of doing something and a compass. The reason!”
the golden circle
WHAT IS MARKETING?
It is the process of communicating the value proposition of a product or service to customers or consumers, in order to facilitate the sale.
Providing a strategic view segmentation for exchange programs, oGCDP, OGIP, and IGIP iGCDp
Ensure SYNERGY with other areas
It's not about what you want to sell, but what the consumer wants to receive
To have what they want, and motivate them to want what we have
People want a product not for himself but for the solution or benefit offered
We deliver what we promise, so that consumers feel good about their investment, and decides to return
sales management, Programs
The program is shown GCDP our external market GLOBAL CITIZEN and must represent the entire value proposition behind this
Caring for our image
YOU ARE PART OF THE BRAND
Management of national programs
Management of Virtual Channels
Manage external media
Operation of Internal Chan
@ = AIESEC
@XP = AIESEC Experience
AI = AIESEC International
TMP = Team Member Program
TLP = Team Leader Program
LC = Local Committee
LCVP = Local Committee Vice-President
LCP = Local Committee President
MC = Member's Committee
MCP = Member's Committee President
MCVP = Member's Committee Vice-President
GCDP = Global Community Development Programme
GIP = Global Impact Programme
LLC = Life Long Connection
IXP = Integrated Experience
TM = Talent Management
iGCDP = incoming Global Community Development Programme
oGCDP = outgoing Global Community Development Programme
iGIP = incoming Global Impact Programme
oGIP = outgoing Global Impact Programme
Engagement with aiesec