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Social media - an introduction and how we use it

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by

Katie Connolly

on 18 September 2013

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Transcript of Social media - an introduction and how we use it

Tasks
Social Media: how to use it and how we use it at the University of Birmingham
Katie Connolly and Ben Goodwin
Part 1 - a beginners guide
What is Social Media
Facebook – an introduction
Twitter – an introduction
Questions
Part 2
How we use social media at the University of Birmingham
What is social media?
"...where users create online communities to share information, ideas, personal messages, and other content"

"web-based and mobile technologies used to turn communication into interactive dialogue"
Other social networks
How University of Birmingham uses social media
Nearly 38,000 likes
How University of Birmingham uses social media
27,000 Followers
How University of Birmingham uses social media
What we’ll cover
Official/trusted channels - why they matter
Who uses social media?
Growth of social media
Facebook: 1 billion users
Youtube: 800 million users
Twitter: 500 million total users
Google+: 400 million registered users
Soundcloud: 180 million monthly users 
Flickr: 75 million users
Launched 2004
Users share updates – text, photos, videos
Users interact – comments, likes, tagging, checking-in, sharing content
Microblogging site Launched 2006
Social networking (LinkedIn, Google+)

Blogs (Tumblr, Wordpress, Blogger)

Video sharing (YouTube, Vimeo)

Photo sharing (Flickr)

Audio sharing (Soundcloud)

Presentation sharing (Issu, Slideshare)

Live events/Hangouts (UStream, YouTube Live, Google+ hangouts)
How University of Birmingham uses social media
Nearly 850,000 video views
Develop a conversation with:

Prospective Students
Current Students
Alumni
Showcasing an online community that reflects real life campus community
Content sharing
Responding to enquiries
1.YouTube – search for videos that would be useful for your work, and add them to a playlist
2.Twitter – set up an account and search for some relevant people to follow
3.Facebook – set up a page for your school/sixth form/college and think about the information you might include
Questions
Other channels
Google+

LinkedIn
Flickr

Soundcloud
Plans for the future

Social media hub (http://www.harvard.edu/all-harvard-social-media)
New social media & content group
Online toolkits for the UoB community
Part 1
A beginners guide

Part 2
How we use social media at the University of Birmingham
Full transcript