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Film research

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Beckie Hicks

on 14 January 2014

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Transcript of Film research

Film research
Beckie Hicks
Back in the olden days..
All of these film companies have distributed many different kinds of films through-out the years.

In 1904, the Warners founded the Pittsburgh-based Duquesne Amusement & Supply Company to distribute films. By the time of World War I they had begun producing films, and in 1918 the brothers opened the Warner Bros. studio on Sunset Boulevard in Hollywood. This company has distributed Thousands of movies between the year 1910 to the present day. They more commonly distribute family films and feel-good comedies.
Paramount was founded in 1916. It is the fifth oldest surviving film studio in the world behind Universal Studios, Nordisk Film, Pathé, and Gaumont Film Company. It is the last major film studio still headquartered in the Hollywood district of Los Angeles. As of 2011, their revenue had increased to $1.2 billion. This company have distributed around 140 film, including films such as: Iron man 3, Titanic and Hugo. he distribute a rang of different films but also mainly focus on family films.
20th Century Fox have distributed around 195 films. It was founded in May 31, 1935, by merger of Fox Films (founded in 1915). They too distribute family feel-good comedy films and children's films, such as: Diary of a wimp kid, Rio, Mr Popper's penguins and Alvin and the chipmunks.
Columbia pictures have distributed around 37 films, mainly easy-to-watch films such as: The Amazing Spider-Man, 21 Jump Street and Just Go With It. With Capra and others, Columbia became one of the primary homes of the screwball comedy. They were founded in Los Angeles, California, in 1918, originally named C.B.C. Film Sales, They got renamed Columbia Pictures on January 10, 1924.
Lionsgate Entertainment was founded in 1997 and as of 2013 has made a revenue of $2.078 billion. Its first major box office success was American Psycho in 2000, The Lionsgate film The Hunger Games grossed $68.3 million when it premiered at the U.S. box office on March 23, 2012. It was the best opening day ever for a non-sequel and the fifth highest of all time. Lionsgate distribute a wider variety of genres such as action and fantasy, as well as some horror.
Metro Goldwyn Mayer was founded in April 17th 1924. They have distributed many films from the 1920's to now. The more recent films include: Hot Tub Time Machine, 21 Jump Street (along with Columbia), Skyfall (along with Columbia) and The Hobbit: An unexpected journey. This company are one of the most well-known as they have distributed over 1000 films, all ranging from completely different genres.
This genre is normally divided into four sub-genres: Disaster, Adventure, super hero and action thriller.

This major genre type includes films that have tremendous impact, continuous high energy, lots of physical stunts and activity, it includes chase scenes, races, rescues, battles, mountains and mountaineering, destructive disasters (floods, explosions, natural disasters, fires, etc.), fights, escapes, non-stop motion, spectacular rhythm and pacing, and adventurous heroes - all designed for pure audience escapism with the action sequences at the core of the film.

The mise-en-scene of an action films usually includes big locations with roads to drive fast cars on, guns, weapons, Adventure films will include locations like jungles and forests.

These are some examples:
What is a genre?
Bing defines Genre as:
A category of artistic works: one of the categories, one of the categories, based on form, style, or subject matter, into which artistic works of all kinds can be divided.
Comedy Films are "make 'em laugh" films designed to elicit laughter from the audience. Comedies are light-hearted dramas, crafted to amuse, entertain, and provoke enjoyment. The comedy genre humorously exaggerates the situation, the language, action, and characters. Comedies observe the deficiencies, foibles, and frustrations of life, providing merriment and momentary escapism from day-to-day life. They usually have happy endings, although the humor may have a serious or pessimistic side. There are many different kinds of comedy, including: Slapstick, Deadpan, Verbal comedy, Screwball, Black or Dark comedy and Parody or spoof.

War and Anti-War Films often acknowledge the horror and heartbreak of war, letting the actual combat fighting or conflict (against nations or humankind) provide the primary plot or background for the action of the film. Typical elements in the action-oriented war plots include POW camp experiences and escapes, submarine warfare, espionage, personal heroism, "war is hell" brutalities, air dogfights, tough trench/infantry experiences, or male-bonding buddy adventures during wartime. Themes explored in war films include combat, survivor and escape stories, tales of gallant sacrifice and struggle, studies of the futility and inhumanity of battle, the effects of war on society, and intelligent and profound explorations of the moral and human issues.
Science Fiction Films are usually scientific, visionary, comic-strip-like, and imaginative, and usually visualized through fanciful, imaginative settings, expert film production design, advanced technology gadgets (i.e., robots and spaceships), scientific developments, or by fantastic special effects. Sci-fi films are complete with heroes, distant planets, impossible quests, improbable settings, fantastic places, great dark and shadowy villains, futuristic technology and gizmos, and unknown and inexplicable forces. Many other SF films feature time travels or fantastic journeys, and are set either on Earth, into outer space, or (most often) into the future time.
Romance Films: Romance films are love stories, or affairs of the heart that center on passion, emotion, and the romantic, affectionate involvement of the main characters (usually a leading man and lady), and the journey that their love takes through courtship or marriage. Romance films make the love story or the search for love the main plot focus. Oftentimes, lovers in screen romances (often romantic dramas) face obstacles and the hazards of hardship, finances, physical illness, racial or social class status, occupation, psychological restraints, or family that threaten to break their union and attainment of love. As in all romantic relationships, tensions of day-to-day life, temptations (of infidelity), and differences in compatibility enter into the plots of romantic films.

Romantic films often explore the essential themes of love at first sight, young (and older) love, unrequited love, obsessive love, sentimental love, spiritual love, forbidden love, sexual and passionate love, sacrificial love, explosive and destructive love, and tragic love. Romantic films serve as great escapes and fantasies for viewers, especially if the two people finally overcome their difficulties, declare their love, and experience life "happily ever after" - implied by a reunion and final kiss.

Many romantic films do not have fairy-tale, wistful-thinking stories or happy endings, although love serves as a shield against the harshness of the real world. Although melodramas-tearjerkers and romantic comedies may have some romance in their plots, they usually subordinate the love element to their primary goal - to provide humor or serious drama.
Westerns are the major defining genre of the American film industry, a nostalgic eulogy to the early days of the expansive, untamed American frontier (the borderline between civilization and the wilderness). They are one of the oldest, most enduring and flexible genres and one of the most characteristically American genres in their mythic origins.
Horror Films are unsettling films designed to frighten and panic, cause dread and alarm, and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time in a cathartic experience. Horror films effectively center on the dark side of life, the forbidden, and strange and alarming events. They deal with our most primal nature and its fears: our nightmares, our vulnerability, our alienation, our revulsions, our terror of the unknown, our fear of death and dismemberment, loss of identity, or fear of sexuality.

Whatever dark, primitive, and revolting traits that simultaneously attract and repel us are featured in the horror genre. Horror films are often combined with science fiction when the menace or monster is related to a corruption of technology, or when Earth is threatened by aliens. The fantasy and supernatural film genres are not synonymous with the horror genre, although thriller films may have some relation when they focus on the revolting and horrible acts of the killer/madman. Horror films are also known as chillers, scary movies, spookfests, and the macabre.
This shows that 60% of the audience that answered my main film survey were male and 40% were female, this is good as it gives me perspectives of both genders and I would want to make my film trailer uni-sex.
These results show that over half of my audience are 15-18 year olds, 33% of my audience are 19-22 year olds as well. This means that my film trailer will be targeting 15-22 year olds. With this information, I know that I can rate my film a 15, as if it were a 12, it would be too young for my audience, and if it were an 18, the 15, 16 and 17 year olds would not be able to watch it.
These results show that nearly 90% of my audiences' chose comedies as one of their top three favorite film genres. However, with a comedy film you need a lot of actors, which I may not have. The second highest amount of choices were action. Action would be an interesting genre to make a film trailer, however, the codes and conventions of action film trailers involve big stunts with weapons and fast cars, which I do not have and would not be able to get hold of. Therefore, I will make a Horror film trailer, as it is the third most popular film genre. I also think that if I choose my audience to be 15-22 years olds, this would be an appropriate genre to choose.
50% of my audience said that the film trailer is the main reason they go to watch films. 40% said it was not the reason they go to watch the film, and 60% said there were other reasons. This tells me that in order to make my audience watch my film, I will have to make a very eye-catching and exciting trailer. I have also looked into what else attracts them to watching films.
These answers give me a good idea of what kind of things to include in my fanpage. Although not many people find the fanpage the main attraction, I now know what people would want it to include in order for them to be interested in visiting it.
These results are more specifically for people who enjoy horror films. This gives me a clear idea of what type of horrors my audience prefers. Half of my audience chose 'Slasher', 'Ghosts' and 'Psychological' as their top 3 favorite horror films. I now know that my horror film would appeal to my target audience if it included elements of all three of these types of horror film types. 33% of my audience also chose 'Thriller', this is helpful as well because I could also follow the codes and conventions of this type of horror too. The least popular types of films, with 16% as both, were 'Exorcisms' and 'Alternate', I know to try to steer away from these kind of horror films types and stay focused on creating more psychological slasher ghostly films.
This question helps me with my audience's expectations. From these results, it shows that 75% of my audience expect the lighting in a horror film trailer to be dark. This would make sense as it gives the impression of mystery and gloom. Also, horrors typically make people scared to be in the dark, this is because most films are filmed in a dark setting. Only 16% of people thought the horror trailer should be light, I could perhaps try to mix it for different scenes, and have dark lighting in the appropriate scenes.
Although nearly half of my audience said they expect loud music in a horror film trailer, 33% said they expect it to be varied. Therefore, I know to make sure my trailer contains loud music in some parts, but also needs to be varied. These are positive results as I could use quiet music to make the loud music more jumpy to scare the audience and encourage them to watch the film more.
These results are very varied. 41% of my audience said they expect to hear slow and low pitch music. This is quite surprising as you would normally hear low high pitched music in horror film trailers. 25% of my audience would expect to hear slow and high pitch music. This is more commonly found in horror film trailers as it is good at building up suspense. However, both could easily be used. 16% of people they'd expect quick, low pitch music. This is usually used towards the end as the final tense moments that are used with quick editing. From these results I know to use low pitch music, both slow and quick at the appropriate times. High pitch music will also be used to then start scaring the audience and perhaps leave a cliff-hanger.
This is really helpful as to how I will leave my audience feeling at the end of my film trailer. I was surprised to find that only 16% of my audience liked being left with a cliffhanger. 41% of my audience liked having a good idea of the story line and what will happen. However, 41% of my audience liked just having a rough idea of the story line and only some of what will happen. I know to reveal some of the story line in my trailer, and perhaps leave the audience on a bit of a cliff hanger, I know that introducing some of the characters and maybe a quick shot of the evil character that will feature in it.
These results are very helpful as I know what my target audience expect the length of horror film trailers to be. Almost half of the responses have said they like 30 seconds - 1 minute and 1 minute - 2 minute trailers. This suggests to me that my audience prefer short, snappy horror film trailers, probably so the suspense builds quickly to make it exciting. 33% said they think the trailer should be 2 - 3 minutes. Therefore, I have a rough guide-line on how long my trailer should be. I will try to make it last no longer than 3 minutes and no shorter than 1 minute, in order to satisfy the needs of my audience.
These results tell me what my target audience's favorite horror films are. I now know what films trailers I should be analysing and using/developing their codes and conventions. The most popular films are Saw and Woman in Black, however, I cannot make a film like Saw as I do not have the prosthetics and I will be making my film a psychological/thriller/ghost film, which doesn't really include too much blood. They have also given me reasons why they have found the films scary, whether it's because it has a twist or being it's very jumpy, I will take these into consideration and make sure my trailer is very jumpy and try to include a twist in the story line.
In conclusion, my survey results have been very helpful towards my final products. My target audience will be boys and girls and the age range will be 15-22 years old. For the horror film trailer I'm going to make, I will try to base it around the psychological/slasher/ghostly sub genre, as that is what is most popular among my audience. The lighting will be mostly dark and gloomy but will contain some light scenes. The sound will be varied, but mostly loud to create jumpy scenes. The music will be varied as there were very mixed results. I will try to make the trailer give the audience a rough idea of the story line and perhaps a quick close up shot of my 'monster' character. I will also try to make my trailer no longer than 3 minutes, but no shorter than 1 minute.
My fan page will need to include interviews, images, cast and reviews, as that is what my audience's expectations are.
Codes and conventions...
Ghost/psychological horror analysis
Ghost/psychological horror analysis
In Dead Silence, the 'villian' is an old woman with frizzy grey hair. Her make up is dark and she appears to have dark black circles round her eyes and dirt on her face. Her face also appears to have cracks in it. She is very pale and her teeth are very pointy and thin. Her lips are also dirty-looking and black. This is because she is dead and it is to create the illusion that she has come back out of her grave. Her eyes are also very scary because they are bright green and her pupils are very small.
On this website homepage, at the top left hand side, there is social networking site links that you can follow this film by. This is a good idea for their target audience as they are targeting young to older teenagers. These social networking sites include: Facebook, Twitter, Youtube, Instagram, Tumblr. It then can take you to their websites which automatically allow you to share this film. This makes it easier for the audience to share their positive opinion straight away by the click of a button. It also contains #INSIDIOUS, so their audience fans know what to hash-tag when they are talking about it on Twitter.
There is a banner with a red background that contains a link to buying tickets to see it in advance and to your nearest cinema to show you what times it is on. This is also promoting the film and encouraging people to reserve tickets because they are able to by one click of a button. The red and white work well because the main colour scheme of the website is white, red and black.
There is a volume button because there is music in the background from the film to scare the fans. Allowing them to turn it up could mean that they can be even more scared or so they have the option of turning the music right down instead of exiting the page.
The title of the film is placed at the top right hand corner of the web page. It also has the day that it is first out in the cinema above it. This promotes the film as the audience know straight away when it is first out to watch.
The web page contains interactive features for the audience's to click on. Each door has different things behind it. The 'Lambert Household' contains an interactive feature that allows you to scroll around the living room that is on the film. The red door that says 'Enter the further' contains pictures and videos from the film and also a trailer. The last door that says 'Interactive reading' allows the fans to have a reading, the same as they do in the film itself. It also wants access to your web cam and for you to enter your Facebook details so they know your name in order to make it more personal. This is very clever and very scary for the audience. Including things like this make the audience want to re-visit it and tell their friends about it. If this happens, it is also promoting the film the other audiences.
At the bottom right, it has the film rating and privacy policies, etc. This is mandatory for the website to include, so I will include it in mine. This is in very small print as they do not particularly want the audience to visit this as much as they'd want them to click on the interactive features of the website.
At the bottom left hand corner is another twitter link for the audiences to follow. It also has smaller links for twitter as well. These are both in the same fonts as the title as well and follow the red and white scheme.
At the top left hand corner, similar to the previous website I analysed, there is some social networking sites links. Google+ is there and it shows how many people that are on this site that have been talking about this film. It then says 'follow' which is for the audience to be able to follow them on Twitter. There is also a 'pin it' link, for the 'Pin it' social networking site. There is also a Facebook logo that says 'Find us on', to encourage the audience to click on this button and to easily be able to like this page on Facebook.
This website has the title of the film at the top centre of the page. They have used red and bright blue against white so it creates a contrast.
It also says the date that this film is available on Blu ray, DVD and digital download in white which contrasts even more against the black background. This promotes the film even more as the audience know straight away when it is available for purchase.
There is a very large main image across this page. This image is similar to a scene that actually happens in the film, so the audience recognises it. The ghostly figure doesn't actually appear on the film but creates a scary effect for audiences that haven't seen it before and would make them want to watch it.
There is a link at the bottom right that allows you to click on it and pre-order the film. This is accompanied with a small image of the film DVD cases. This promotes the film and makes it easier for the audience to pre-order the film within the click of a button.
At the bottom left, there is a link that allows you to view the trailer of the film. This is accompanied with a small image of a scene from the film trailer to excite the audience. Insidious also had this on their website to create a hype for their film.
At the top left, there are three tab buttons that say 'Home', 'Videos' and 'Gallery'. The videos tab includes some short clips from the film as teasers for the audience and the film trailer. The gallery contains scary images taken from the film. Audiences that are really interested in this film would be interested in these different tab features.
At the top centre, there is black text which uses personification of the traps which feature in the film. This is very effective as the audience get excited about the fact that this film is going to be in 3D. The font they have used looks similar the Roman numerals, this is because they put the film number in Roman Numerals.
At the top right hand corner, there are tabs that take you to clips from the film, the main trailer, the teaser trailer and 'TV Spot'. The background of these tabs resembles a scratched-out, painted-on look, this is because the film is very rough and messy. The text is in white or red to contrast from this black colour, also, the red links to the blood that is in the film.
Straight away, the main film trailer pops up on this homepage. This is so the audience instantly get to see what things happen in this film. People that go onto this website are more than likely already interested in this film so they will already have a rough idea of what things happen in the Saw films. In this case, they would want to stay and watch this trailer if it has popped up by itself.
There is the film title logo at the centre-bottom of this page. Next to it it says the certificate rating of the film.
These tabs at the bottom of the page allow viewers to see video clips, pictures from the films, a motion poster and the chance to win a 3D TV. Working in synergy with companies that supply these things that older teenagers - young adults would be interested in is a good idea. These are in red and white colours, it also looks a bit like how 3D images appear o the screen when you're not wearing 3D glasses.
There are other links at the bottom centre of this page including: Youtube, Facebook, Thorpe Park, Fright club and DVDs of Saw. These are displayed in small images so the audience are more encouraged to click on them. There are also other relevant website links below these.
Small text of the film distributors.
There are reviews of the film flashing in the top centre of the homepage. This gives the audience an idea of how people felt about this film and encourages them to go and watch it. It is in a white font which resembles a child's writing. This is because the film features children drawing 'Mr Boogie' and it creates the illusion that these scary children are on this page.
At the top left there is an option to allow you to turn the music on/off.
I a red text box at the top left, in the same messy child's handwriting, there is a link that allows you to buy tickets from different websites. They are also working in synergy with the ticket providers.
'About the film' appears in the centre
of this homepage in the same writing. Below this, are links to the synopsis, production notes, the cast and film makers.
There is an image across the whole page of a scene that features in the film. The little girl behind him is un-focused and this image uses low-key lighting like the other website homepages. The camera is more focused on the main character's concerned face.
There is a link with a small image that shows a motion poster that audiences can click on. This creates an interactive activity that the audiences can do while they are on the website, which makes it more interesting.
At the bottom of this page there are Youtube, Facebook, Twitter and Google+ links. These are so you can go onto your account and say something about this film, or follow the official Sinister pages. They have also used the logos to make it easier for the audiences to identify them.
There is also a small link to the credits and the legal reservation rights of the film. These are in small print as the makers of this homepage are probably not too bothered about their audience reading this. It also says the name of the film distributors as well.
Above the large title of the film which is placed at the centre of the homepage, it says the other popular films that has been directed and produced by the people that made this film. This is to show the audience that this film will be as popular as the films they have already made.
Below the title, in bold, red writing, it says it is 'in Theatres now'. This shows the audiences that they can go and watch this film now if they have liked what they have seen so far.
Also, below this is the tag line of the film which audiences will learn to recognise this film by.
At the top right, there are tabs in messy child's hand writing again that lead to the gallery, videos and features of the film. This also excited the audience about the film and encourages them to watch it.
One of the main props they used in Dead Silence was this scary-looking dummy named Billy. Things like toys and dummies are normally used on horror films as people would encounter things like toys in their homes everyday. Giving these everyday items a scary element to them makes the film more creepy as the audience no longer links these toys to being friendly and cuddly toys, but they link them to being freaky toys from horror films. This is what they also do with darkness; every night we experience darkness, and horror films that contains darkness when the 'evil character' is around, means that the audience automatically makes this link.
The film 'The Conjuring' use a similar prop as Dead Silence. This toy also looks like a scary dummy doll. These kind of toys are very old fashioned and this links to the idea of old ghosts lurking around. Dummies usually have a smile on their faces, which audiences find very scary. This gives me an idea of what kind of props I will try and include in my horror film trailer, I will try to buy something like a little girl's doll.
The Conjuring use this particular location throughout their whole film. This is the garden to the very big, old house in the distance. Horror films are renowned for using very big locations with a lot of space for things to happen in. If they were to use a very small house with no garden, it would not have the same affect on the audience. Again, the old-fashioned look ties in with the ideas of old ghosts lurking around in there. There might also be some secret passages within these old buildings. Ideally, I would use a very big house like this for my location, however, I do not own a very big house and i do not know anyone that owns a house this big. However, my dad is moving house into a house in which is quite big and is semi-detached, this would be good as the location for my film trailer if I choose to use a house, (which i probably will, as this follows the general codes and conventions for the kind of horror film trailer I am creating).
Another prop that they use which is very scary is the music box that this woman is holding. This is another child's toy which has been made to look very old fashioned. Music boxes are very scary as they play a quiet tune and usually have a mirror on them. This is good because the quiet, slow music can be used as a build up to a very loud, jumpy noise. The mirror also leaves the possibility of someone seeing something behind them in the reflection from this mirror. This music box in particular is very scary because there is a toy clown that pops up at the end of the tune. I might try and use a music box for my horror film trailer, although I may not be able to find a music box as scary as this one, I will try to find one hat plays music and contains a mirror.
This woman is on Insidious, in my personal opinion, Insidious (and Insidious 2) are the scariest films I have ever seen. So I will be taking a lot of ideas from this film and developing them into my own. This 'evil' character is very subtle. She looks similar to the lady on Dead Silence, but with a black veil over her face. Her skin colour is very pale and her eyes have been made to look very dark. Evil characters usually have a unique feature to them in which audiences can recognise them by. This woman has a black veil over her face, and that is how she is known as in the film. For my 'evil' character, I will need a recogisable feature to give them so audiences can identify him from other 'evil' characters in films.
This is the main evil character in Insidious. This is a cartoon version of the real thing as we have only seen a glimpse of this character behind someone or in a drawing. This character is meant to be some sort of a devil that is trying to take over Dalton's soul. The red colour symbolises that he is a devil and that he is very dangerous. He has black markings on him which distinguish him from other characters on other films, the audience instantly recognise him as the devil from Insidious. For my film trailer, I might not use a devil, but use a human instead which is possessed or perhaps psychotic. It would be very hard to buy the prosthetics to create a character like this, and I think a character that looks more human is more scary as it is encountered in everyday life.
In these films, there are normally characters that do 'readings' for people who believe they are being possessed by a devil. A woman named Anelyse comes into their house and shouts to a man what creature she sees. The man ends up drawing a figure hat looks like this <<. This is very scary as the audience have not actually seen this devil yet but they are seeing what the psychic has seen. This then leaves it very suspenseful as to what will happen next in the film.
In many horror films, it features the young and naive children doing drawings of these devils that they can see. It is scarier when the child has done these drawings as they do not realise what they might have seen to draw these kind of things. However, their parents do realise this, and get very scared when they see the drawings that their children have done and wonder why they have drawn such things. The audience can also see what the devil looks like after the child has drawn it and leaves them wanting to see what the real thing looks like. The audience also feels empathy for the child as they know that this child is in danger and children are very vulnerable.
This evil character from 'Sinister' is called 'Mr Boogie'. This is more of a human character, and I find him more scary because of this. This character is recognisable because of his angry-looking eyebrows and because he has no mouth. His face is also very pale and his long hair covers some of his face to create an element of mystery. He is dressed in a suit which we might see as quite strange, as this character is very evil and murders people. However, this also adds to the audience being able to identify him. For my horror film trailer, I will try to use an adult male and put pale make up on him in order to create this look.
This film also has drawings from children on it. This child likes painting things and her dad finds a painting of people being hung and then a painting of Mr Boogie next to it. This is a scary way of the parents finding out that there is something evil in their house. Another good thing about having a child's drawing is that, children always draw what comes to their head, without really thinking about it, because of their naivety. For my film trailer, I will try to find a child to star in it and make it look like they have produced drawings like these.
The house that they move into in this film is not particularly big, compared to houses in other horror films. They have also just moved into this house, like in Insidious and the Conjuring, this leaves it so that the characters do not know what has happened in these houses before and they are new to the area. For my horror film trailer, I might have the main character just moving into his new, big house.
This house also has a very big back garden, and a big tree where people have been hung before. The house that my dad is moving into does not have a particularly big back garden, but it is big enough for a scary event to have happened in.
The evil character in The Woman in Black is never properly seen until the end. The audience only sees a dark figure in some sort of black cloak. We very vaguely see her face in some very quick scenes. These evil female characters are normally portrayed in big, dark clothing. This creates a feeling of mystery and overall darkness about the character.
Children are also used in this film as well. Only children can see The Woman in Black, and she tells the to kill themselves. This is another example of the evil characters using children to get through to the audience. I will definitely try to get a child to star in my film trailer because it follows the codes and conventions and also because I think children can be very scary in horror films.
The house that the main character is staying in is very, very big and very old. This is the perfect location for something evil to be lurking around in. This again follows the rule of somebody moving into a house i which they know nothing about and know nothing about the area. I will definitely have my main character moving into an old-looking house.
At the top left of the webpage, in white writing, to match the colour of the film title, it shows other films hat were directed by the makers of this film. This reinforces the idea that this film will be as good as the other famous horror films that have been made my this director.
At the top left hand corner of the page they have placed the title of the film in a large font. They have made this, along with the other text around it, white because it contrasts from the black background.
Below it, is states that it is based on true events. Having this on the film's website is good as it encourages the audience to watch the film because it is made using events that have actually happened in real life. This is in the same font as the film title.
In very big writing, in capital letters, tit says the release date of the film in which is comes out for download and for DVD. It then shows the logo of who certified this film.
At the bottom left hand corner, there are small thumb nails of the logos of Social Networking Sites such as Facebook and Twitter. Again, this means audiences can easily share a post about this film or connect with them on these sites.
At the very bottom of the page, in very small text, it shows when and who distributed the film. It also has things like the privacy policies and the terms of use. Their target audience would not usually want to read these things, which is why it is in a very small font.
There is also a button which allows you to turn the music up/ down.
At the top right hand corner, different tweets from audiences which have seen the film appear. The logo is shown so audiences instantly recognise it and the text is over the main image so the audience will definitely see this. It is a good idea showing tweets from audiences that have seen it, because they will probably be the same age as the people looking at the comments and they can then judge from others that are similar to them whether they are going to see the film or not.
The main image is very simplistic. There are scenes like this in the film, as it is mostly filmed in the dark. The darkness of the page allows the white text to stand out to the audience more. It also shows how dark the film is. The main image features the main character holding a lit match towards the good review that the film has had. This encourages audiences to look at it and see what it says.
There is text just below the lit match which is a very positive review from a well-known newspaper company. This encourages the audience to watch the film.
Film homepage analysis
I have also analysed the film Sinister's trailer. This video has had over 9 million views, which means that people must enjoy watching it. This analysis really helped me as I spent over three hours analysising this trailer shot-by-shot. It helped me find out what kinds of shots and edits they used, and how it was effective towards the audience. I could also see what the lighting was like and how they used the mise-en-scene.
I have spent a lot of time analysing the Insidious trailer shot by shot in order to see how long these shots lasts and the music they have used at different speeds and volumes. This has been very helpful as I know to make mine similar to this as I found it very scary.
I have done a third analysis of a horror film trailer, called 'The Conjuring' (the same film I have done other research into). I have print-screened some shots that I thought were relevant for me to take a note of and perhaps use in my own horror film trailer. I have also written some notes down from watching this trailer in order to help me.
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