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Rios (Happa Studios)
Transcript of Rios (Happa Studios)
- A complete Beauty Shop
- Cosmetics, Toiletries, Undergarments
Performance since joining Facebook (06/21/2013):
* 313 likes
* 36 talking about this
* 3.5 likes per day
Our Clients on Facebook
How to become a Star Brand on Facebook?
- What is the Secret Formula?
- User Engagement
- Addressing to Queries
- Attention to Detail with Clients
Events: Eid / Weddings
- Use Pinterest / moodboards – Fashion/Latest trends/Make up/ Tips
- Bridging Online / Offline Divide
- Every Post updated does not get shared with all fans
- 'Page Likes' is just one metric
- Posts need to be made with calculation and precision:
* Time of Post
* Most effective day of the week
* Engaging keywords
- Focus on Weddings Season
(October – January)
- A Special Wedding Package - Promoted on Facebook
- Eid Packages and Designer Mehndi Stalls
- A beauty week hosted at Rios Store
- Invite potential customers via Facebook
- Free makeup consultation
- Product recommendation
- Product Samples
Selling a Lifestyle
Page - Edge Rank
- Satisfied customers show appreciation
- Our clients are our best advertisement
- Celebrities or Make up artists
* ‘Weekly Pick’ or
* ‘Lipstick Shade of the Week’
- Product Push has its' limitations
- Beauty Tips
- "Quotes" and "Sayings"
- 2,179,280 Pakistanis "like" Fashion Pages
- Nearly 30% Pakistani Facebook users are women
- Of which 6.5 lacs are Single Women