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JP Stephensonon 7 September 2013
Transcript of JP's DNA
Master of Arts, Human Resources and Organization Development
University of San Francisco
Bachelor of Arts, English
California State University, Chico
Certificate, Producing for the Commercial Theatre:
Commercial Theatre Institute, New York
Gladstone Excellence in Service Awards (2)
Meeting Professionals International, Global Paragon Award for Promotion: MINI Takes the States
Charles Schwab Presidential Award & Quarterly Excellence In Service Awards (2)
Corporate Event Marketing Association
International Special Events Society
Meeting Professionals International
2013 Membership Committee
Chair, 2012 Marketing Committee
Chair, 2011 Annual Conference and Expo
Connecting people through experiences
that inspire emotions, ideas and action.
Event Strategy, Design, Management
(concept, goals, creative, content, production, operations)
Client Relationship Management
(C-level, cross-functional business units)
(planning, management, reconciliation, analysis)
Vendor and Staff Management
(agencies, sponsors, exhibitors)
Collaboration and relationship building
Listening, relating to and understanding
other people’s perspectives
Curiosity and learning
Managed and implemented Marketo’s second User Summit in just six weeks resulting in increased customer leads and partnerships.
Facilitated post-event debriefs to identify improvements in event program, operations and attendee experience.
Managed the design, contracts and implementation of
Marketing Cloud's (SaaS partners Marketo, On24, Jigsaw, demandbase and others) 2010 Dreamforce event resulting in improved customer relationships and increased leads.
Increased brand awareness by 4.2MM+ media impressions in two years as well as leads and donations via the creation, management and marketing of a Gladstone signature event.
Conceived and co-produced Gladstone’s first-ever marketing videos: http://bit.ly/MF6U8n
Identified, contracted with and managed partners, creative agencies and vendors saving 10 – 25% on all contracts.
Increased MINIUSA’s Twitter and Facebook followers managing the social media for the MINI Takes the States consumer event.
Successfully led, managed and coached event staff and
Events Manager: Gladstone Institutes, San Francisco
March 2011 - present
Independent Events Producer, San Francisco
Clients: Marketo, Marketing Cloud, The Performance Group
2010 - 2011
Senior Director, Events: American Bankers Association, Washington DC
2007 - 2010
Independent Strategy & Management Consultant, Washington, DC,
Clients: Monster.com, Marriott International, Interaction Associates, Conservation International, Fannie Mae
2006 - 2007
Senior Consultant: Fannie Mae, Washington, DC
2002 - 2006
Five years as Director, Senior Manager, Manager and Specialist of Organizational Development for Charles Schwab; seven years at AAA Northern California, focused on training design and development, team building facilitation and culture.
EXPERTISE & STRENGTHS