Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Unit 3 Project

deconstruction of a public service announcement

Arceli Long

on 28 April 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Unit 3 Project

Unit 3 Project Deconstruction of a public service announcement (PSA) "Second-hand Smoke Kills" Packaging dark lighting gives the ad a sense of gloom and doom similar to the lighting used in some horror films Domestic setting the "other" which causes risk is in our own homes Appeals to the cultural rhetoric of the family (and friends) depicts those we care about most being exposed to risk Subtle low-pitched thumping noise in background similar to heartbeat embodies risk Sound of raspy breathing demonstrates cause and effect of risk tobacco smoke is the cause; raspy breathing is the effect Consumerism The tobacco consumer as depicted in the ad just your
"average Joe" not a member of an
ethnic minority not particularly
attractive middle-aged Rhetrickery Exaggeration Special effects smoke Ghostly face representation of the risk makes the risk visible Video
Full transcript