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Sprinkles Cupcakes

EPGY 2013
by

Alifya Valiji

on 11 July 2013

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Transcript of Sprinkles Cupcakes

Strengths
Weaknesses
Opportunities
Threats
Brand Image
Store Design
Target Market
Community Service
About
First Cupcake Bakery
Founded in 2005, Candace Nelson
90210 Beverly Hills, California
Gluten Free, Sugar Free, Vegan
Ice Cream

Target Market
Social Media
Marketing Strategies
Donated $4.3 million
Donates leftovers
100% of profits from charitable cupcakes goes towards charity.
Earth Day Campaign
2008 - Present: $31,550
Recycled materials
Community Outreach

12 stores nationwide
Distribution
Instagram
Facebook
Twitter
cupcake ATM
cupcake trucks
Average Customer
Upper middle class women
45 - 54 year old women w/ an income of $75k - $100k
who often have teenage children
Prices
Few Locations
Limited Products
Limited Marketing
online orders
More locations
Increase distribution locations
New Products (Ice Cream)
Cupcake Mix
ATM expansion
Publicity
Georgetown Cupcake
Dessert Shops (Ice Cream, Cake, Pie)
Current Locations
Suggestions
Suggestions
Suggestions
Publicize humanitarian efforts:
Press releases
Advertisements
Humanitarian message on all cupcake boxes and store walls
Engage Customers; "Cupcake Fundraiser Challenge"
Expand to all major cities in the US
Target financially well-off locations
Create more international locations, esp. Europe
Create pop up stores with exclusive flavors (increase scarcity and publicity)
Super Bowl
World Series
Grand store openings
Red carpet events
YouTube
Customer Acquisition
Customer Retention
Loyalty Program
Customer suggestions for new flavors
personal assistance

consistent, recurring customers
in-store sales
ATM machines
cupcake vans
upper-middle class women
most profitable of Middle East consumers (needs more r&d)
Also has Party Rooms in Georgetown and Beverly Hills
selling cupcakes
fund raising
TV appearances
donating cupcakes
"Credited by the Los Angeles Times as 'the progenitor of the haute cupcake craze.'"

cupcake sales
ice cream sales
ATM sales
high quality cupcakes
Publicity / Advertisements
More ATMs in various locations
imported chocolate and vanilla
real and fresh carrots and fruits
French sprinkles
sweet cream
Value based
quality and uniqueness over quanitity
fresh and imported
delicious and unique flavors
ingredients
NBC
M.H. Alshaya Co.
Karp Reilly LLC.
Questions?



Thank you for your consideration!
Full transcript