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Transcript of Sprinkles Cupcakes
First Cupcake Bakery
Founded in 2005, Candace Nelson
90210 Beverly Hills, California
Gluten Free, Sugar Free, Vegan
Donated $4.3 million
100% of profits from charitable cupcakes goes towards charity.
Earth Day Campaign
2008 - Present: $31,550
12 stores nationwide
Upper middle class women
45 - 54 year old women w/ an income of $75k - $100k
who often have teenage children
Increase distribution locations
New Products (Ice Cream)
Dessert Shops (Ice Cream, Cake, Pie)
Publicize humanitarian efforts:
Humanitarian message on all cupcake boxes and store walls
Engage Customers; "Cupcake Fundraiser Challenge"
Expand to all major cities in the US
Target financially well-off locations
Create more international locations, esp. Europe
Create pop up stores with exclusive flavors (increase scarcity and publicity)
Grand store openings
Red carpet events
Customer suggestions for new flavors
consistent, recurring customers
upper-middle class women
most profitable of Middle East consumers (needs more r&d)
Also has Party Rooms in Georgetown and Beverly Hills
"Credited by the Los Angeles Times as 'the progenitor of the haute cupcake craze.'"
ice cream sales
high quality cupcakes
Publicity / Advertisements
More ATMs in various locations
imported chocolate and vanilla
real and fresh carrots and fruits
quality and uniqueness over quanitity
fresh and imported
delicious and unique flavors
M.H. Alshaya Co.
Karp Reilly LLC.
Thank you for your consideration!