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International Business

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Britt Hillaert

on 19 December 2016

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Transcript of International Business

International Business
Arca Continental
Mission and vision
Internal analysis
7s model
Value chain
External analysis
Task environment
External SWOT
Competitive environment
Strategy formation
Business analyse
Step 1: Selection of the relevant segmentation criteria.
Step 2: Development of appropriate segments.
Step 3: Screening of segments.
Step 4: Microsegmentation.
Legal barriers
International market segmentation
-Financial Situation
-Internal Experience

Entrance Strategy

The product itself:
-The legend
Product market combination Belgium
What are the backgrounds and targets of Arca Continental on the long term?
In which country of the EU does Arca Continental have the biggest chance of succes to introduce her products?
Which export strategy is the most convenient to introduce the products of Arca Continental?
Which marketing strategy fits best with the chosen country?
Sub questions
Business analysis
Entry mode
Product market combination

- Social-Cultural distance
- Country risk
- Market size and growth
- Direct and indirect trade barriers
- Competition intensity
Promotion channels and communication:
-Target group
-Social media

Selling points:

Competitive advantage:
Full transcript